Wednesday, May 20, 2020

My Portfolio Website - Built Using New Google Sites

Patrick LaJuett's New Google Sites
My portfolio website - built using the new Google Sites
Patrick LaJuett is a digital media architect with more than two decades of experience in visual communications, information technology and brand marketing.

Friday, April 19, 2019

Monthly & Weekly SEO Task Checklist

Doing a bit of searching this morning, and was quite surprised to not find a succinct weekly SEO checklist.  So I decided to take a few minutes to outline my approach.  Hope it helps!

Monthly SEO Tasks 2019
 

Research:
Industry, competition, target audience, target keywords.
Tools: Google, Answer the Public, Word Tracker, Ubersuggest, Excel.

Website Maintenance:
Create backups, check for broken links, fix spelling errors.
Tools: Plesk, Expression Web

Weekly SEO Tasks 2019
 

Monitor Performance:
Traffic analysis, CTR, keywords, sources, devices, demographics, funnels.
Tools: Google Analytics, Google Search Console, Data Studio by Google

Website Audits:
Check for valid HTML structure, URLs, metatags, mobile friendliness.
Tools: Screaming Frog, Google Search Console, Varvy, Siteliner, Think with Google

Create Content:
Create core site pages, write Blog posts
Tools: Blogger, Grammarly, Expression Web, Notepad, XML sitemap

Social Sharing:
Spread your company message.
Tools: Google Tag Manager, LinkedIn, Twitter, Instagram, Facebook, Google My Business

Do you have additional tasks as part of your routine? Let me know what I missed.
 

Tuesday, February 26, 2019

Logo Design Process for New Brands



The logo design process includes three main phases:

Discovery Phase:
Learning about the client's product or brand. It's important to also know the target audience.  The more you understand about the brand, the easier it is to visualize a logo concept.
    Conceptualization Phase:
    This is the fun part, in this phase you put "pen to paper". I like to rough in 3 different concepts for the client to choose from.

    Here are the applications used:
      • Google Chrome (industry research)
      • Sketch pad (a.k.a. pencil and paper)
      • Adobe Illustrator (vector based illustration)
      • Gmail (email communication)
      • Google Fonts (downloadable typeface)
      • Adobe Fireworks (drop-shadows, bezels)
    Refining Phase:
    After determining which style the customer prefers, it's time to finalize the logo. This includes experimenting with color combinations, and minor position tweaks, letter kerning, etc.

    Cost:
    Typical small business logo design cost is $200-$400, this is ballpark estimate of course.

    Examples:
    See some of out logo design samples here: http://lajuett.com/sample-logo-design.html

    Patrick LaJuett manages a website design agency, where he supports clients as a Web technology consultant and search marketing strategy adviser.

    Friday, May 13, 2016

    WordPress Site for Rochester Dance Lessons

    Dancing with WordPress

    We finishing up a new local website for Rochester Dance Lessons.  The Website was designed and developed using WordPress 4.5.2.

    WP Plugins:
    • Visual Composer - Drag and drop page builder
    • Wordfence - Security, anti-virus, firewall
    • JotForm - Contact form
    • UpdraftPlus - Secure site backups
    • Yoast SEO - Organic search optimization
    • Sassy Social Share - Sharing tool
    • Photo Gallery - Responsive image gallery
       
    Dance Lessons website built with WordPress
    http://rochesterdancelessons.com

    Patrick LaJuett
    Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy adviser.

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