Digital Marketing by Patrick LaJuett

My portfolio website - built using the new Google Sites Patrick LaJuett is a digital media architect with more than two decades of experience in visual communications, information technology and brand marketing.

The logo design process includes three main phases: Discovery Phase: Learning about the client's product or brand. It's important to also know the target audience.  The more you understand about the brand, the easier it is to visualize a logo concept. Conceptualization Phase: This is the fun part, in this phase you put "pen to paper". I like to rough in 3 different concepts for the client to choose from. Here are the applications used: Google Chrome (industry research) Sketch pad (a.k.a. pencil and paper) Adobe Illustrator (vector based illustration) Gmail (email communication) Google Fonts (downloadable typeface) Adobe Fireworks (drop-shadows, bezels) Refining Phase: After determining which style the customer prefers, it's time to finalize the logo. This includes experimenting with color combinations, and minor position tweaks, letter kerning, etc. Cost: Typical small business logo design cost is $200-$400, this is ballpark estimate ...

Display Ad Designs for PPC Designing these mini advertisements is fun because it forces you to quickly understand and conceptualize the customer's business within the boundaries of a 300x250 rectangle. Adobe Fireworks can help you quickly develop ad mock-ups for client review. Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

More Clickable Ad Banners It's been a while since I designed online ad banners.  Back in the mid-2000s, I did a lot of them for AOL's YP ad campaigns.  The small size constraints certainly can present a challenge.  Here are some things I have learned over the past decade or so. MY TOP 10 AD BANNER DESIGN TIPS: Use standard size ads ( https://support.google.com/adsense/answer/6002621?hl=en ) Make text as large as possible for legibility Adhere to existing branding specs Use glows and shadows to help text "pop" Use visually interesting photos Compress files as much as possible Test color blindness rendering ( http://color-blindness.com/coblis-color-blindness-simulator ) Incorporate ad size into naming conventions (i.e., WW-Puget-336x280) Get approval on one ad size before creating additional sizes A/B test design variations as well as call-to-action text Here are some example of our recent ad banner designs... Patri...

 Flyer Design Using Adobe Illustrator CC Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

 Here's a simple logo we designed for a customer in Western NY... Colors: #B8D758 (green), #DCDCDE (light grey), #000000 (black) Font used: Montserrat Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

Dear clients: I am pleased to announce a forthcoming alliance with Timely Sites . It is scheduled to take place officially on Sept 1, 2014. On that date our combined agency will begin conducting business as Timely Sites. Our company began offering web design services in 2001. Its success over the past 13 years has stemmed from the referrals of our clients. As a result of those efforts, we have experienced steady growth. We believe that our new larger organization will allow us to provide a wider array of services and top-notch support. There are several things we want to point out that will not change: You will continue to work directly with me. Our fee structure will not change. The services we have provided you in the past will continue to be offered by the combined firm. I will continue to operate from my current office. All the contact information will remain the same. If you have any questions about this exciting news and what it will mean for you, please contact ...

Even in the era of social, business cards are a staple of a professional's marketing toolkit Business card design services by Patrick LaJuett Here's a business card we designed with digital printing in mind.  The cost per card is more with digital printing, but file prep and turnaround time is much quicker. The option to print in smaller quantities (100) is also available, which means less business cards sitting around in boxes. Here's a screen capture of the Online printing application

Create a unique Google Sites website by customizing a base theme We recently completed a Google Sites website for a local roofing contractor.  The site features a unique look and feel, developed by using the base theme "Ski". Google Sites base themes allows you to start with an existing theme and make the following customizations: Site width Color scheme Font family Background images Element sizing Page grid Navigation Visit the website:  http://gregtheroofer.com Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

 We now offer full service vinyl banner design services Here's a vinyl banner I designed to hang at a local baseball facility.  These are full-color heavy duty banners designed to be hung indoors and outdoors. A couple more examples of banners with custom graphic designs: Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

 Custom Design of 20 Foot Trade Show Display Here's a display we designed with a brief summary of our graphic design process: Discuss specs and requirements Mock-up with proper scale and dimensions CorelDraw X6 64-bit Create new iconized version of company logo Adhere to company's color palette Integrate background elements Rough in text elements Generate PNG for client review Iterate, tweak and finalize Output for print  Exported in sections (do to enormous size of files) Reassembled in Adobe Photoshop CC Save as 8-bit CMYK TIF @ 150 dpi Upload to printer via FTP The biggest challenge was not in the design, but in the output of the large TIF file. The final output was 44K (yes thousand) pixels wide. I solved this by exporting the graphics in smaller sections, and reassembling in a layered Photoshop file. Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and se...

 Here are a few examples of our custom Google Sites design and development work. Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.