Logo Design Process for New Brands

The logo design process includes three main phases:

Discovery Phase:
Learning about the client's product or brand. It's important to also know the target audience.  The more you understand about the brand, the easier it is to visualize a logo concept.
    Conceptualization Phase:
    This is the fun part, in this phase you put "pen to paper". I like to rough in 3 different concepts for the client to choose from.

    Here are the applications used:
      • Google Chrome (industry research)
      • Sketch pad (a.k.a. pencil and paper)
      • Adobe Illustrator (vector based illustration)
      • Gmail (email communication)
      • Google Fonts (downloadable typeface)
      • Adobe Fireworks (drop-shadows, bezels)
    Refining Phase:
    After determining which style the customer prefers, it's time to finalize the logo. This includes experimenting with color combinations, and minor position tweaks, letter kerning, etc.

    Typical small business logo design cost is $200-$400, this is ballpark estimate of course.

    See some of out logo design samples here: https://www.maidenwebdesign.comsample-logo-design.html

    Patrick LaJuett manages a website design agency, where he supports clients as a Web technology consultant and search marketing strategy adviser.


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