Digital Marketing by Patrick LaJuett

Dancing with WordPress We finishing up a new local website for Rochester Dance Lessons.  The Website was designed and developed using WordPress 4.5.2. WP Plugins: Visual Composer - Drag and drop page builder Wordfence - Security, anti-virus, firewall JotForm - Contact form UpdraftPlus - Secure site backups Yoast SEO - Organic search optimization Sassy Social Share - Sharing tool Photo Gallery - Responsive image gallery   http://rochesterdancelessons.com Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

Rockin' with WordPress We launched a new local website this morning for Rockbridge Realty Group.  The Website was designed and developed using WordPress 4.4.2. WP Site Specifications: Hosting: GoDaddy Theme: Spacious (Mobile-friendly) Plugins: WP Property, Yoast SEO, UpdraftPlus Backups, HungryFEED, Header and Footer Other: Dedicated IP   Optimization and Metrics: Google Search Console Google Analytics Rockbridge Realty Group is a real estate brokerage firm.  Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

New WordPress website for Rich Beginnings child care in Brighton, NY http://richbeginningschildcare.com Patrick LaJuett manages a website design agency , where he supports clients as a Web technology consultant and search marketing strategy adviser.

Teamed up with YOW! Australia to develop a family of related conference and event websites. http://melbourne.yowconference.com.au Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

12 steps to follow for a building a successful WordPress site. Set-up a basic Linux hosting plan on a secure server environment. Bluehost, 1&1, GoDaddy, etc. Install the WordPress application (should be a 1-click install via host control panel) Purchase and install a WordPress theme Themeforest is a good place to start TIP - Make sure it passes Google's mobile friendly-test Customize the WordPress configuration and settings Upload your logo Modify colors to match your brand Set fonts and sizes Create or import content Add pages Author blog posts Upload images Bigstock (fee),  Pixabay (free) Enhance user experience Add desired menus (top, side, footer) Add widgets Connect with social media profiles Install plugins to extend WordPress functionality Security - Wordfence Backups:  BackWPup Search engine optimization - Yoast SEO Test, tweak and test some more Launch Submit website URL to Google Search Console Submit XML Set prefer...

How to Disable Comments in WordPress 1. This applies to new posts that you will publish from now on: Navigate to Settings > Discussion > Uncheck "Allow people to post comments on new articles". 2. To disallow comments from already publish posts: Navigate to Posts > Select all and "Edit" under bulk actions and hit apply > Choose "do not allow" next to comments and click update posts. Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

Recommended WordPress SEO Steps These are the baseline steps I take when optimizing a WordPress website for search: Backup Plugin- Install  BackWPup : **Run backup job before installing plugins** Security Plugin - Install  Wordfence : Keep WordPress core and plugins up-to-date Organic SEO Plugin: Install WordPress SEO by Yoast Customize all Page Titles & Meta Tags Utilize Google Webmaster Tools Utilize Bing Webmaster Tools Tracking Plugin: Install Google Analytics -  Google Analytics by Yoast Performance Plugin: Install PageSpeed -  GZip Ninja Speed Note: The plugins listed are my recommendations only.  Many alternatives are available, just make sure they are compatible with your version of WP. Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

Building a WordPress Website in version 4.1.1 Just launched a new WordPress website for a custom home builder.  We took the html website originally designed years ago and migrated the content into a clean WP installation. WordPress design features: Mobile friendly theme (Real Property) Image slider (Revolution) Real estate property search widget Integrated Google Map Links to social media Responsive navigation Responsive form (Jotform) On-page SEO (Yoast) Most modern WP themes now have the ability to inject custom CSS (goodbye PHP code hacks). I like to use Chrome's built-in "inspect element" to reverse engineer the styles.  This allows me to preview CSS overrides in real-time.  Then it's a simple copy/paste/save to apply the site-wide theme changes.   Pinnacle Homes website Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

Redesigned website using latest version of WP Advanced Language Translation The Brief Showcase language translation services Make website easier to maintain Make website mobile responsive for phones and tablets The Method Design: Update WP theme with custom graphics and CSS tweaks Platform: WordPress 4 with plugins (W3 Total Cache, Gravity Forms and Revolution Slider) Social Media: Add links to Twitter, Google+, Facebook and LinkedIn The Result Marketing vehicle will reach potential business clients worldwide CMS framework will facilitate website updates Design adapts to user device for best presentation (desktop, phone, or tablet) Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

Site Launch: Costich Engineering - WordPress Costich Engineering The Brief Showcase engineering, land surveying & landscape architecture projects Reach new customers via organic search Update Online branding The Method Design: Modified theme with custom graphics and CSS tweaks Platform: WordPress with plugins (W3 Total Cache, WordPress SEO, Smush.it, Revolution Slider) SEO: Author unique page titles/descriptions, XML sitemap, Webmaster Tools and Analytics Social: Add links to Twitter, Google+, Facebook and LinkedIn The Result Marketing vehicle will reach potential engineering clients in Western NY Content management system will facilitate posting of new project details Design auto adapts to user device for best presentation (phone, tablet or desktop) Visit the Costich Website Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy advi...

http://scipiofarms.com We recently launched an updated website for a client in NJ.  The client's old Flash driven site was not only invisible to search engines, but it was very difficult to update.  Here are the new site specs: Website Profile Client: Scipio Farms Developer: Patrick LaJuett Project Details Framework:  WordPress version 3.9 Theme:  Mystile mobile Plugins:  WooCommerce 2, WordPress SEO, Huge IT slider Host:  1 and 1 Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

Customize Your WordPress 3.8 Admin Screens WordPress has gotten an overhaul. WP 3.8 brings a modern new look to the admin dashboard. New WordPress 3.8 features: Updated UI design Open Sans font for better readability Responsive for viewing on mobile devices Faster load times Customizable admin themes Learn more about WordPress 3.8: http://wordpress.org/news/2013/12/parker/ Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy advisor.

  Responsive website design with WordPress and WooCommerce The Brief: Create an ecommerce site that is visually appealing, stable and easy to use Integrate with social media   The Method: Strategy : Main function of site is to showcase and sell the Valle Training Glove line. Web Design and Development : Valle wanted to be portrayed as an innovative industry leader. The overall style for the website is "sporty" and fresh.  High-end photography is key. Technology : Built using WordPress CMS platform. Plugins: WooCommerce, WordPress SEO, WP Smush.it Theme: pk2012 Sold! Widgets: MailChimp, Twitter The Result: The Valle Training Glove website is responsive, easy to navigate, and matches the existing brand. Visit the website Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy advisor.

Responsive WP e-commerce Project Responsive WordPress ecommerce website design for Valle Training Gloves Launched a WordPress e-commerce website yesterday.  The project was a conversion of an existing DotNetNuke website.  Here are my takeaways from the development process: The Good: Themes are inexpensive, plentiful, and super easy to install Plugins are copious, one-click activation makes life easy WooCommerce set-up is intuitive Dashboard navigation is straightforward Quality hosting providers are abundant The Bad: Theme documentation is sparse WP forums can be slow or unresponsive, so you will be on your own when troubleshooting Small changes to CSS can cause issues in responsiveness "mobile" view Media (images) can be a pain to upload and replace Performance can be sluggish In Summary: The development process was fairly straight forward.  But like every other WP site I have developed, it seems like there are always issues with managing media fi...

We helped develop the new WordPress blog for Hochstein School of Music. Check it out here .

National search marketing campaign initiated for New York State based business, Hunting and Shooting Related Consultants, LLC . http://www.huntsrc.com Let's Take a Walk The Analysis Website architecture audit Keyword research Local listing inventory The Good Client has an existing html website and a WordPress blog Site is aesthetically pleasing and well coded Client reputation is well known internationally The Bad The underlying search engine optimization is lacking National web search yields low ranking for related keyword phrases A couple of blog posts exist, but nothing substantive The Fixes Added Google Analytics code Modified page titles and descriptions Generated XML sitemap Submitted to Webmaster Tools Created a new G+ page Directory submission The Next Steps Establish an authorship schedule for relevant blog posts relating to hunting and shooting safety, accidents and incident investigation Attract quality incoming li...

DotNetNuke 7.0 Web CMS My very early take on DNN 7 is that it looks SOLID.  The admin UI is updated, with some nice new features. Including: Customizable control panel with bookmarks to common functions Ability to drag & drop module containers (in page edit mode) Auto save built-in to the HTML editor Overall improved performance Mobile device redirection (responsive)   DNN 7.0 Control Panel Things I'd still like to see: Waiting for better URL rewriting -- without installing third party extensions.  Out-of-the-box page names are better than they used to be, but still room for optimization. I'd also like to be able to search and install free extensions without leaving the UI (a la WordPress as an example). Also, the Blog module (V5), is a bit erratic, this needs some fine-tuning to be a viable option.  It's close, but not quite there yet. In Summary When I have a tight deadline and need to turn up a Website A...