Wednesday, March 6, 2013

SEO Project Walk Through

National search marketing campaign initiated for New York State based business, Hunting and Shooting Related Consultants, LLC.

The Leaders in Hunting Incident Investigations

Let's Take a Walk

The Analysis

  • Website architecture audit
  • Keyword research
  • Local listing inventory

The Good

  • Client has an existing html website and a WordPress blog
  • Site is aesthetically pleasing and well coded
  • Client reputation is well known internationally

The Bad

  • The underlying search engine optimization is lacking
  • National web search yields low ranking for related keyword phrases
  • A couple of blog posts exist, but nothing substantive

The Fixes

  • Added Google Analytics code
  • Modified page titles and descriptions
  • Generated XML sitemap
  • Submitted to Webmaster Tools
  • Created a new G+ page
  • Directory submission

The Next Steps

  • Establish an authorship schedule for relevant blog posts relating to hunting and shooting safety, accidents and incident investigation
  • Attract quality incoming links from national publications and forums
  • Monitor traffic and lead generation
  • Expand social media efforts

1 comment :

Seo Services in Alabama said...

Thanks for sharing this information.It is very useful information me.Best of luck for your future work.

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