SEO Project Walk Through

National search marketing campaign initiated for New York State based business, Hunting and Shooting Related Consultants, LLC.

The Leaders in Hunting Incident Investigations

Let's Take a Walk

The Analysis

  • Website architecture audit
  • Keyword research
  • Local listing inventory

The Good

  • Client has an existing html website and a WordPress blog
  • Site is aesthetically pleasing and well coded
  • Client reputation is well known internationally

The Bad

  • The underlying search engine optimization is lacking
  • National web search yields low ranking for related keyword phrases
  • A couple of blog posts exist, but nothing substantive

The Fixes

  • Added Google Analytics code
  • Modified page titles and descriptions
  • Generated XML sitemap
  • Submitted to Webmaster Tools
  • Created a new G+ page
  • Directory submission

The Next Steps

  • Establish an authorship schedule for relevant blog posts relating to hunting and shooting safety, accidents and incident investigation
  • Attract quality incoming links from national publications and forums
  • Monitor traffic and lead generation
  • Expand social media efforts


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