Digital Marketing by Patrick LaJuett

Relax It's Parallax Here's an example of a parallax scrolling single page website built using DNN 7.4.  Parallax scrolling involves a background image moving at a slower rate than foreground content.  This creates a layered effect as you scroll down the page, providing a subtle element of depth. In the example below we focused on "call-to-action" from traffic arriving via a display ad banner campaign. http://replacementwindowmilwaukee.com Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

"Eye Tracking Without the Eyes" - AttentionWizard uses advanced artificial intelligence algorithms to simulate human visual processing and attention. The software instantly creates an "attention heatmap" of your Web page that predicts where someone would look during the first few seconds of their visit. We decided to test the app by analyzing LaJuett.com .  The results were interesting, and definitely helped us evolve our site in effort to more cleary communicate with our customers. Our Attention Wizard Test ---------- STEP 1: Analysis of original site layout We uploaded a screen capture of our Website and received the following heatmap result in the form of a PDF. Notice the eye tracking paths appear to zig-zag as well as bounce across the screen.  Also, the hot spots are not where we want them.  Users are focusing on less important information and not our key call-to-action elements. ---------- STEP 2: Modify original site UI to highlight call-to-act...