Digital Marketing by Patrick LaJuett

I've had many discussions with clients regarding the use of dashes versus underscores as word separators. For example: "web_design_company.htm" VS. "web-design-company.htm".  The question is whether or not the search engines interpret them the same way.  As it turns out, dashes may be the best way to go, at least from an SEO perspective. Stumbled upon a relevant post from Google's Matt Cutts, here's his take on it: http://www.mattcutts.com/blog/dashes-vs-underscores/

"Eye Tracking Without the Eyes" - AttentionWizard uses advanced artificial intelligence algorithms to simulate human visual processing and attention. The software instantly creates an "attention heatmap" of your Web page that predicts where someone would look during the first few seconds of their visit. We decided to test the app by analyzing LaJuett.com .  The results were interesting, and definitely helped us evolve our site in effort to more cleary communicate with our customers. Our Attention Wizard Test ---------- STEP 1: Analysis of original site layout We uploaded a screen capture of our Website and received the following heatmap result in the form of a PDF. Notice the eye tracking paths appear to zig-zag as well as bounce across the screen.  Also, the hot spots are not where we want them.  Users are focusing on less important information and not our key call-to-action elements. ---------- STEP 2: Modify original site UI to highlight call-to-action