LaJuett - Digital Marketing Blog

My portfolio website - built using the new Google Sites Patrick LaJuett is a digital media architect with more than two decades of experience in visual communications, information technology and brand marketing.

Even in the era of social, business cards are a staple of a professional's marketing toolkit Business card design services by Patrick LaJuett Here's a business card we designed with digital printing in mind.  The cost per card is more with digital printing, but file prep and turnaround time is much quicker. The option to print in smaller quantities (100) is also available, which means less business cards sitting around in boxes. Here's a screen capture of the Online printing application

Google Sites Launch for International Client http://www.indostek.com Here's a project that came in from Jakarta, Indonesia.  It was a collaborative effort with the customer providing the initial copy, diagrams and photos.  We took the input and built a modified Google Sites template based on the "Simple" theme.   Project Summary: Google Sites CMS hosted in Google Apps Design elements include: Custom background to match customer logo Modified horizontal navigation Two column inner page template Site search Homepage slider Sidebar and footer Collaboration method: Gmail, Google Docs and Google Drive  Turnaround time: 2 weeks One of the most enjoyable things about being a web designer, is being able to work with a geographically diverse client base.  Google Apps enables cloud-based collaboration, which simplifies the web development workflow process.  The future is bright!? I'm hopeful that Google with continue to integrate...

Quick Review of Google's New Web Designer Google Web Designer user interface Yesterday, Google announced the launch of Web Designer, a new tool for building interactive HTML5 sites and ads.  The beta version is available for download here . I have kicked the tires a bit.  Overall, I am excited with Google's foray into the world of HTML5 editors. Here are my initial thoughts: The Good: Cost:  It's free to download, at least the Beta version is. Animation Timeline : Keyframes are used to "tween" animation points on the timeline. (Size, rotation, XYZ coordinates, etc.). It reminds me of an old Flash animation app called  Swish .  Hooks:  Using the Components menu, you can link to external iframes, galleries, maps, tap areas, and videos. Preview : Ability to preview the ads directly within the UI.  You can also preview in local browsers. Publishing : Quick process with "zip" option (contains all related files for easy upload). ...

Here are a few summertime logos designed for clients. Folk Foto - Sports Photographer Usage: Facebook page, photo proof watermark Software: CorelDraw X6 Fonts: Highway Gothic American Legion Baseball Team - Hiscock Fishbaugh Usage: Uniform logo Software: CorelDraw X6 Fonts: Marketing Script ProMuscle Nutrition - Supplements, diet books and custom nutrition plans Usage: Brand marketing Software: CorelDraw X6 Fonts: Masque Team Valle - 14U Travel Baseball Usage: Baseball uniform, signage Software: Adobe Fireworks CS3 Fonts: MLB Tuscan Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy advisor.

How to design your company's business cards Digital marketing is replacing traditional print advertising for many companies.  However, a professionally designed and printed business card is still a great way to show off your biz.  To "plant seeds" with potential customers and guide them to your website for more information. Here are some tips to help you on your way: It's important to use elements consistent with company branding.  Logos are a great starting point.  I like to use shapes or angles from the logo and incorporate into the card's background.  Be sure to include all relevant contact info including your website address.  Readability is important, so don't go too small with lettering. Dawn of the Digital Press A digital press enables printers to offer "small run" print jobs.  Because of this, set-up time and costs are less. This allows for experimentation, more color and diversity in your card layouts. Business Card Option...

Company Logo Design by LaJuett A New York city based custom jewelry manufacturer hired us to design and develop a new company logo. Logo design and branding for jewelry company in NYC. Patrick LaJuett operates a website design and marketing agency where he supports his clients as a Web technology consultant and search marketing strategy advisor.

Marketing Materials Designed for Valle Baseball We recently completed a glove tag design for Valle Eagle Training Gloves.  The tag will be attached to gloves being sold via storefront as well as their network of Online retailers. Specifications: Size: 3"x3.5" Paper: Double-sided glossy card stock Design Software: Adobe Fireworks CS3, Corel Draw X6, Adobe Acrobat Fonts: Twenty Eight Days Later, Franklin Gothic Output: PDF @ 600dpi For more info about Valle Eagle Training Gloves, visit their Website . Valle training gloves tag Patrick LaJuett operates a website design and marketing agency where he supports his clients as a Web technology consultant and search marketing strategy advisor.

Responsive Website Design with Google Sites New responsive design website deployed using Google Sites.  The new  Wild Cane Tours  site features an integrated Google Map, micro blog and e-commerce gadget. Utilizing Google Sites' responsive design framework, the site will also detect mobile / handheld devices and render the screens appropriately. What Is Responsive Web Design? Responsive web design (RWD) is a web design method which provides optimal viewing experiences across a wide range of devices (desktop computer monitors, smart phones and tablets). Custom Google Sites website design with responsive template. More Information Check out Google's recommendations for building smartphone-optimized websites: http://googlewebmastercentral.blogspot.com/2012/06/recommendations-for-building-smartphone.html Patrick LaJuett operates a website design and marketing agency where he supports his clients as a Web technology consultant and search marketing ...

Here's a new logo we designed with a brief summary of our logo design process: Start out with a few rough ideas from client (company name, colors and tagline) Put together a mock-up of 4 different concepts Work with sets of four and bounce around between them Limit to 3-4 different fonts Play off a word, idea or symbol and incorporate Generate a PDF and email to client for review Iterate and tweak Client decides on final version Output logo in high resolution (EPS, PDF and PNG) GIF created using CorelDraw, AKVIS Sketch and animated using Adobe Fireworks Patrick LaJuett operates a website design and marketing agency where he supports his clients as a Web technology consultant and search marketing strategy advisor.

Logo developed for a new health insurance consultancy company based in NY State. Logo designed using CorelDraw X6, with bevel and drop shadow added in Adobe Fireworks CS3. Patrick LaJuett operates a website design and marketing agency where he supports his clients as a Web technology consultant and search marketing strategy advisor.

Just for kicks, I wanted to see if Wayback Machine had a snapshot of the first Website I worked on (Dec 1996).  Turns out they do, although the secondary pages aren't indexed. Here's what it looked like.  Got to love the background pattern.  Note the "Made with Macromedia" badge.  Memories... http://web.archive.org/web/19961221025353/http://www.corporatecomm.com/

We recently launched two new web sites for local companies.  Here is a summary of the projects and links to completed work: Lozier Environmental Lozier had an existing web site but wanted to update the look and feel to integrate the new branding (logos, colors, images) we designed a while back. Here's a "before" shot: Here's an "after" shot: Note, we incorporated SEO friendly navigation as well as clean XHTML code with CSS3. Visit Lozier's new web site