Summary of Webmaster Tools Search Appearance Overview pop-up

A look at the new "Search Appearance Overview" pop-up window that appears in the updated Webmaster Tools UI.

I didn't catch this until recently, but Google has added a nifty little tool to help explain search results elements, and how we can influence the data they contain.

Next time you login to Webmaster Tools, look for the Search Appearance interactive pop-up tool. It's accessed via the information (i) icon located in the left-hand menu:

Webmaster Tools Search Appearance Overview
Webmaster Tools Search Appearance Overview

 When you hover over and click specific elements, a bubble will reveal helper text along with clickable links over to Google's Webmaster Tools help screens.

Source: Google Webmaster Tools

Title Element
  • Write informative, relevant descriptions in the HTML title tag for each webpage.
  • In Webmaster Tools use the HTML Improvements feature to help optimize the title tags on your site.
Snippet Element
  • Provide an accurate, succinct summary of the page’s content in its meta description tag. Write informative and relevant content for the page's body.
  • Use the Webmaster Tools HTML Improvements feature to help optimize the meta descriptions on your site.
Sitelinks Element
  • Sitelinks are generated algorithmically depending on the website and the user query. You can’t “activate” sitelinks.
  • If you don't want a page to appear as a sitelink, you can demote it in the Webmaster Tools Sitelinks feature.
Search within a site Element
  • The search box is triggered algorithmically based on the website and the user query — Google displays it when they think it might help the user refine their search.
URL Element
  • How to influence - Organize your webpages in a logical structure.
  • You may also want to consider using breadcrumbs.
  • The Webmaster Tools URL parameters feature allows you to give Google information about how to handle URLs containing specific parameters. 
Event - Rich Snippet Element
  • Mark up the relevant parts of your webpages to help us understand your content.
  • Use Webmaster Tools Data Highlighter to tag your event data. Check the Structured Data dashboard to see if your marked up content has been crawled.
Breadcrumbs Element
  • Mark up the content in the body of your webpages.
  • Check Webmaster Tools the Site Navigation Element part of the Structured Data dashboard to see if your marked up content has been crawled.
Product - Rich Snippet Element
  • Mark up the relevant parts of your webpages to help us understand your content.
  • Check Webmaster Tools Structured Data dashboard to see if your marked up content has been crawled.
Author Information Element
  • Verify authorship of your content by associating it with your Google+ profile.
  • Check Webmaster Tools Author Stats to see which author profiles are associated with your content.

It's a great interactive teaching aid, and hopefully the first of many to come.

More information can be found here:
https://support.google.com/webmasters/answer/3187759?hl=en&ref_topic=2576876
Patrick LaJuett
Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy advisor.

Comments

Post a Comment

Popular posts from this blog

Universal Search / Blended Search

Image
If I had to recommend one thing regarding SEO/inbound marketing...embrace the social media tools like blogging, Twitter , Facebook, YouTube, etc. Google is transforming the way it ranks content: http://www.wired.com/magazine/2010/02/ff_google_algorithm/ You can already get a hint at what's on the horizon with universal or blended search (Websites, video, images, local maps, and even social "mentions"). According to Google, "The ultimate goal of universal search is to break down the silos of information that exist on the web and provide the very best answer every time a user enters a query." If a potential customer has a question...it makes sense to provide Google with your "very best answer".
Read more

Bacon Wrapped Strip Steak

Image
Bacon Wrapped Strip Steaks My first attempt at cooking bacon-wrapped steaks on my propane-fueled Weber grill.  They turned out great! I started by prepping the steaks. I seasoned them with a bit of salt and pepper. Next, I wrapped each steak with a strip of bacon, securing it with a toothpick. I grilled them for about 6 minutes on each side until the bacon was crispy and the meat cooked to a medium rare temperature. I removed the steaks from the grill and let them rest for a few minutes to allow the juices to redistribute. Then, I sliced them into thin strips and served them up. The bacon-wrapped strip steaks were delicious. It was the perfect summertime meal! The bacon added a salty and smoky flavor to the juicy and flavorful meat. PIN RECIPE Bacon Wrapped Strip Steak Recipe These bacon-wrapped strip steaks are juicy and flavorful, with a crispy bacon exterior. Perfect for grilling on a
Read more

Convert Your Website to a Mobile Friendly Design

Image
Make Sure Your Website is Mobile Friendly. Earlier this year, Google Search expanded its use of mobile-friendliness as a "ranking signal". This change affected mobile searches worldwide and had a significant impact on Google Search results. Google's Mobile-Friendly Test Tool How to get the“mobile-friendly” label from Google. Avoid software that is not common on mobile devices, like Flash Use text that is readable without zooming Size content to the screen so users don't have to scroll horizontally or zoom Place links far enough apart so that the correct one can be easily tapped If you want to make sure that your page meets the mobile-friendly criteria: Check your pages with the Mobile-Friendly Test . Read Google's updated documentation, " Webmasters Mobile Guide " on how to create and improve your mobile site
Read more