Digital Marketing by Patrick LaJuett

Recently launched a new Google Sites website for a locally based law firm.  I took the html website originally designed 5 years ago and moved it into the Google Sites platform. Professional Google Sites design features: jQuery image slider ( how-to ) Mobile optimized Mapped domain Custom photography with bluish duotone effect Integrated Google Map Links to social networks Drop-down menu system Embedded JotForm Organic SEO - Visit the Osborn Reed & Burke LLP new Google Sites website - Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

Google My Business Locations Changes to Google's bulk business location management tool     Google has launched a new local business management tool called "Google My Business Locations".  At first glance, this appears to be the long awaited replacement for "Google Places for Business".  In fact the old link  https://www.google.com/local/business/ redirects to a 500 error page. Here is a quick overview of the new interface. Google My Business Locations Landing Page Note the message "We’re adding new features to Google My Business Locations, so please keep an eye out for improvements. Learn more about upcoming changes .     Managing Multiple Local Business Locations For us SEO's, this tool is a great way to quickly diagnose local listing issues for multiple clients. On the screen below, we see that we have a few unverified business, as well as a data conflict and opening hours issue.     Resolving Data Conflict

Even in the era of social, business cards are a staple of a professional's marketing toolkit Business card design services by Patrick LaJuett Here's a business card we designed with digital printing in mind.  The cost per card is more with digital printing, but file prep and turnaround time is much quicker. The option to print in smaller quantities (100) is also available, which means less business cards sitting around in boxes. Here's a screen capture of the Online printing application

Site Launch: Costich Engineering - WordPress Costich Engineering The Brief Showcase engineering, land surveying & landscape architecture projects Reach new customers via organic search Update Online branding The Method Design: Modified theme with custom graphics and CSS tweaks Platform: WordPress with plugins (W3 Total Cache, WordPress SEO, Smush.it, Revolution Slider) SEO: Author unique page titles/descriptions, XML sitemap, Webmaster Tools and Analytics Social: Add links to Twitter, Google+, Facebook and LinkedIn The Result Marketing vehicle will reach potential engineering clients in Western NY Content management system will facilitate posting of new project details Design auto adapts to user device for best presentation (phone, tablet or desktop) Visit the Costich Website Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy advi

We recently launched a new DNN portal site for Royal EAP.  The site skin is mobile responsive, which means it auto adapts to the user's mobile device for best presentation. Here are some highlights: CMS: DNN 6 Framework: .NET Database: SQL Server Hosting: Cloud Skin: Responsive Web Design (RWD) Scripts: jQuery slider Editor: WYSIWYG Modules: Document Library FAQs Mashups: JotForm Google Maps Engine DNN CMS continues to improve as a Microsoft .NET alternative to the WordPress PHP framework. Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

We are helping Monroe Framing with a "social media spring".  We'll be integrating social links and sharing tools directly into their website.  We will also establish a consistent brand identity across their social networking sites (Facebook, G+, and Pinterest). Most clients understand that social media can help their business, but they just don't have time. LaJuett offers a solution that encompasses strategy, content creation, monitoring, and social media administration. Visit client website:  http://monroeframing.com Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

 We now offer full service vinyl banner design services Here's a vinyl banner I designed to hang at a local baseball facility.  These are full-color heavy duty banners designed to be hung indoors and outdoors. A couple more examples of banners with custom graphic designs: Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

Restaurant Menus Appearing in Google Search Google search now shows menus for restaurants directly in search results pages. Some listings also include tabs for different parts of the menu and pricing.  Menus current appear in the US only. Google Announcement on G+: https://plus.google.com/+google/posts/6oM6nXzfhJS The menus do not appear for all restaurants. Initial tests show that the menu information does appear on the related restaurant's website (in either HTML or PDF format). Side by side view of Google menu results, and PDF version on restaurant website Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

10 Social Media Practices to Focus On in 2014 My top ten list of social media practices to utilize in the upcoming year. Publish often - Daily or weekly if possible Listen and respond - Let your customers know that you care Don't talk down to your audience - Be clear and succinct Integrate with your core website - Hook into existing streams and feeds Experiment -  Try social networks you have not yet used (Tumblr, Instagram, etc.) Hash it out - Use hash tags to help people find your content #ilovehashtags #organizeandtag Comment and reply -  Converse about things you are passionate about Be generous - Share your knowledge Establish authority - Own your niche Be thoughtful  - Humility and kindness go a long way Happy and prosperous 2014 to all! Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

Social Media for Small Business - Don't Over Complicate Things! I get a lot of questions from customers regarding social networking. The majority of them feel it is something they should be doing.  But many have a fear of taking the plunge... due in part to concerns with not having enough time. Being active on social media doesn't have to be overly complex.  A few minutes a day can get the job done for 99% of the small businesses out there.  Here are some thoughts on how a small business can benefit from being "social". What Is Social Media? According to Wikipedia, "social media refers to interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. It introduces substantial and pervasive changes to communication between organizations, communities, and individuals." Why Small Business Should Incorporate Social Into their Marketing Efforts Audience Reach + Relationship

How to design your company's business cards Digital marketing is replacing traditional print advertising for many companies.  However, a professionally designed and printed business card is still a great way to show off your biz.  To "plant seeds" with potential customers and guide them to your website for more information. Here are some tips to help you on your way: It's important to use elements consistent with company branding.  Logos are a great starting point.  I like to use shapes or angles from the logo and incorporate into the card's background.  Be sure to include all relevant contact info including your website address.  Readability is important, so don't go too small with lettering. Dawn of the Digital Press A digital press enables printers to offer "small run" print jobs.  Because of this, set-up time and costs are less. This allows for experimentation, more color and diversity in your card layouts. Business Card Option

Why Duct Tape Isn't a Long-Term Fix for Poor Search Rank Most of my clients, know just enough about SEO to be dangerous. Not meant to be a put down, as I probably know less about their field than they do mine.  They've heard the term SEO, they're not ranking, and they need to do  something .  That something, is to talk with an SEO...this is where I come in. I sit down with a client and they give me the lowdown. Then they throw some questions at me and hope I can give them a sensible answer.  I try my best.  It goes something like this: It's Broke Our Website is "better" than the competition, how come it doesn't rank?  Well turns out the competitor (whether by accident, hard work, or both) has established themselves as an industry authority.  Or they've been lucky...it happens.   Can't you throw a couple of keywords into the meta tags?  Sure, that's a good start, but you need some substance behind it.  Something for the search

Here's a new logo we designed with a brief summary of our logo design process: Start out with a few rough ideas from client (company name, colors and tagline) Put together a mock-up of 4 different concepts Work with sets of four and bounce around between them Limit to 3-4 different fonts Play off a word, idea or symbol and incorporate Generate a PDF and email to client for review Iterate and tweak Client decides on final version Output logo in high resolution (EPS, PDF and PNG) GIF created using CorelDraw, AKVIS Sketch and animated using Adobe Fireworks Patrick LaJuett operates a website design and marketing agency where he supports his clients as a Web technology consultant and search marketing strategy advisor.

We designed a couple of logos this week.  Logo creation is by far the most enjoyable work we do. Something about crafting a new brand identity and seeing it on public display is very rewarding. Check out our logo design portfolio to see the type of work we've done over the past decade or so. Hockey Goalie Training and Instruction Pizza Shop - (Sign at Batavia MuckDog's Dwyer Stadium) Patrick LaJuett operates a website design and marketing agency where he supports his clients as a Web technology consultant and search marketing strategy advisor.

Logo developed for a new health insurance consultancy company based in NY State. Logo designed using CorelDraw X6, with bevel and drop shadow added in Adobe Fireworks CS3. Patrick LaJuett operates a website design and marketing agency where he supports his clients as a Web technology consultant and search marketing strategy advisor.

National search marketing campaign initiated for New York State based business, Hunting and Shooting Related Consultants, LLC . http://www.huntsrc.com Let's Take a Walk The Analysis Website architecture audit Keyword research Local listing inventory The Good Client has an existing html website and a WordPress blog Site is aesthetically pleasing and well coded Client reputation is well known internationally The Bad The underlying search engine optimization is lacking National web search yields low ranking for related keyword phrases A couple of blog posts exist, but nothing substantive The Fixes Added Google Analytics code Modified page titles and descriptions Generated XML sitemap Submitted to Webmaster Tools Created a new G+ page Directory submission The Next Steps Establish an authorship schedule for relevant blog posts relating to hunting and shooting safety, accidents and incident investigation Attract quality incoming links from national publications and

If you need to author, develop, and launch a website quickly, consider using Google Sites. I'm all about efficiency...like most small business owners I am always on the lookout for new tools to help improve productivity. My preferred method of Website development is either hand-coding HTML, or using a Web content management system such as DotNetNuke or Wordpress.  Customer requirements such as budget, time frame and functionality is the major "driver" on which path I choose to take. The Google Sites platform has become be a good option because it allows me to deploy rapid website development solutions for my cost conscious customers. Below, I will summarize the pro's and con's of using Google Sites.   What is Google Sites: Similar to other website builders such as Wix, Yola or Weebly...Google Sites is a free Website CMS hosted in the Google Apps cloud. Benefits of Google Sites: Cost - Google Sites (as of now) is a free service*. Speed - Rapid development