Digital Marketing by Patrick LaJuett

 Wishing You a Very Happy and Prosperous New Year! Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

10 Questions Your Web Designer Should Ask You Here are ten questions I ask as part of the initial sales call and web design project kickoff meeting: Who is your target audience? (b2b, b2c, etc.) Where is your target audience located? (local, regional, national, global) Description of your 'typical' client? (general public, professional, hobbyist, etc.) What is the primary goal of your website? (sell, acquire, inform, etc.) Who are your main competitors? What marketing are you currently doing? (tv, radio, web, print ads, etc.) What are your branding guidelines? (logo, colors, typeface, etc.) What types of graphic files can you provide? (photos, graphics, icons, etc.) Do you have a content author available? (text, articles, social media, etc.) Do you have access to your current website analytics data? Each project is different, but this helps get us on the same page. For more etailed info, here is my " 6D Development Process " for Website Design Proj...

Relax It's Parallax Here's an example of a parallax scrolling single page website built using DNN 7.4.  Parallax scrolling involves a background image moving at a slower rate than foreground content.  This creates a layered effect as you scroll down the page, providing a subtle element of depth. In the example below we focused on "call-to-action" from traffic arriving via a display ad banner campaign. http://replacementwindowmilwaukee.com Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

New WordPress website for Rich Beginnings child care in Brighton, NY http://richbeginningschildcare.com Patrick LaJuett manages a website design agency , where he supports clients as a Web technology consultant and search marketing strategy adviser.

Teamed up with YOW! Australia to develop a family of related conference and event websites. http://melbourne.yowconference.com.au Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

Make Sure Your Website is Mobile Friendly. Earlier this year, Google Search expanded its use of mobile-friendliness as a "ranking signal". This change affected mobile searches worldwide and had a significant impact on Google Search results. Google's Mobile-Friendly Test Tool How to get the“mobile-friendly” label from Google. Avoid software that is not common on mobile devices, like Flash Use text that is readable without zooming Size content to the screen so users don't have to scroll horizontally or zoom Place links far enough apart so that the correct one can be easily tapped If you want to make sure that your page meets the mobile-friendly criteria: Check your pages with the Mobile-Friendly Test . Read Google's updated documentation, " Webmasters Mobile Guide " on how to create and improve your mobile site...

Easy, stable and connected to the Google Apps for Work product suite. Baseball team website developed using Google Apps for Work - Google Sites Enabling customers to manage their own content is the right way to go.  I choose Google Sites as my go-to web CMS platform.  Here are a few reasons why... Integrate Google Calendars Embed Youtube videos Instant micro blogging platform SEO friendly Hosted in the cloud Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

Display Ad Designs for PPC Designing these mini advertisements is fun because it forces you to quickly understand and conceptualize the customer's business within the boundaries of a 300x250 rectangle. Adobe Fireworks can help you quickly develop ad mock-ups for client review. Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

12 steps to follow for a building a successful WordPress site. Set-up a basic Linux hosting plan on a secure server environment. Bluehost, 1&1, GoDaddy, etc. Install the WordPress application (should be a 1-click install via host control panel) Purchase and install a WordPress theme Themeforest is a good place to start TIP - Make sure it passes Google's mobile friendly-test Customize the WordPress configuration and settings Upload your logo Modify colors to match your brand Set fonts and sizes Create or import content Add pages Author blog posts Upload images Bigstock (fee),  Pixabay (free) Enhance user experience Add desired menus (top, side, footer) Add widgets Connect with social media profiles Install plugins to extend WordPress functionality Security - Wordfence Backups:  BackWPup Search engine optimization - Yoast SEO Test, tweak and test some more Launch Submit website URL to Google Search Console Submit XML Set prefer...

New site features responsive design, interactive quoting forms and more. Here's a new Google Sites we developed for an insurance company located in Grand Rapids, Michigan. BEFORE REDESIGN AFTER REDESIGN http://www.grubbsgroup.net/ Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

How Do I Appear First in Google Search Results?   Here are best practices for improving your ranking in Google search results: Provide high quality content on your site. Google tries to find the best answer for our users’ requests; if you write the best material, you’re in the game.   Make your site mobile friendly. Many users search on mobile devices; Google’s search results favor pages that they think answer the user’s request with the best possible user experience on their platform.   Use informative titles and snippets. Good, clear titles and accurate meta tag descriptions help Google understand the purpose of a page and generate useful snippets in our search results.   Add structured data to enable additional search result features such as stars, event information, or site search boxes.   Make sure that you follow Google’s guidelines and avoid pitfalls that could affect your ratings. Patrick LaJuett manages a website design agency : + LaJ...

New Nobles & DeCarolis website was built with DNN Utilizing a Responsive DNN Skin to ensure better customer experience We took an older DotNetNuke website and upgraded to a modern responsive skin. The result is a better looking and easier to navigate website.  Here's what we did: Updated CMS to latest stable DNN build Applied responsive skin Modified to match customer brand Migrated content Integrated custom photography Added CSS3 animation Q/A Tested Launched Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

How to Disable Comments in WordPress 1. This applies to new posts that you will publish from now on: Navigate to Settings > Discussion > Uncheck "Allow people to post comments on new articles". 2. To disallow comments from already publish posts: Navigate to Posts > Select all and "Edit" under bulk actions and hit apply > Choose "do not allow" next to comments and click update posts. Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

More Clickable Ad Banners It's been a while since I designed online ad banners.  Back in the mid-2000s, I did a lot of them for AOL's YP ad campaigns.  The small size constraints certainly can present a challenge.  Here are some things I have learned over the past decade or so. MY TOP 10 AD BANNER DESIGN TIPS: Use standard size ads ( https://support.google.com/adsense/answer/6002621?hl=en ) Make text as large as possible for legibility Adhere to existing branding specs Use glows and shadows to help text "pop" Use visually interesting photos Compress files as much as possible Test color blindness rendering ( http://color-blindness.com/coblis-color-blindness-simulator ) Incorporate ad size into naming conventions (i.e., WW-Puget-336x280) Get approval on one ad size before creating additional sizes A/B test design variations as well as call-to-action text Here are some example of our recent ad banner designs... Patri...

Need a Professional Looking Google Sites? We recently launched a redesigned website for a customer down in Atlanta, GA.  See the before and afters below: Before site redesign After site redesign Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

Recommended WordPress SEO Steps These are the baseline steps I take when optimizing a WordPress website for search: Backup Plugin- Install  BackWPup : **Run backup job before installing plugins** Security Plugin - Install  Wordfence : Keep WordPress core and plugins up-to-date Organic SEO Plugin: Install WordPress SEO by Yoast Customize all Page Titles & Meta Tags Utilize Google Webmaster Tools Utilize Bing Webmaster Tools Tracking Plugin: Install Google Analytics -  Google Analytics by Yoast Performance Plugin: Install PageSpeed -  GZip Ninja Speed Note: The plugins listed are my recommendations only.  Many alternatives are available, just make sure they are compatible with your version of WP. Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

We're a proud sponsor of a 2015 Quad A for Kids soap box derby car. Learn more at:  http://www.quadaforkids.com/programs/stem-soap-box-derby Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

Building a WordPress Website in version 4.1.1 Just launched a new WordPress website for a custom home builder.  We took the html website originally designed years ago and migrated the content into a clean WP installation. WordPress design features: Mobile friendly theme (Real Property) Image slider (Revolution) Real estate property search widget Integrated Google Map Links to social media Responsive navigation Responsive form (Jotform) On-page SEO (Yoast) Most modern WP themes now have the ability to inject custom CSS (goodbye PHP code hacks). I like to use Chrome's built-in "inspect element" to reverse engineer the styles.  This allows me to preview CSS overrides in real-time.  Then it's a simple copy/paste/save to apply the site-wide theme changes.   Pinnacle Homes website Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

 Custom Google Sites developed for local small business New custom Google Sites web design for Plant Concepts in Webster, New York This is the 51st website we have designed using the Google Sites platform. Google Sites design elements: Mobile-friendly layout Responsive image sliders ( how-to ) Google Drive integration Micro blog Mapped domain Embedded forms For more examples, check out our  Google Sites demo website Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

 Flyer Design Using Adobe Illustrator CC Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.