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Monthly & Weekly SEO Task Checklist

Doing a bit of searching this morning, and was quite surprised to not find a succinct weekly SEO checklist.  So I decided to take a few minutes to outline my approach.  Hope it helps! Monthly SEO Tasks 2019   Research: Industry, competition, target audience, target keywords. Tools: Google, Answer the Public, Word Tracker, Ubersuggest, Excel. Website Maintenance: Create backups, check for broken links, fix spelling errors. Tools: Plesk, Expression Web Weekly SEO Tasks 2019   Monitor Performance: Traffic analysis, CTR, keywords, sources, devices, demographics, funnels. Tools: Google Analytics, Google Search Console, Data Studio by Google Website Audits: Check for valid HTML structure, URLs, metatags, mobile friendliness. Tools: Screaming Frog, Google Search Console, Varvy, Siteliner, Think with Google Create Content: Create core site pages, write Blog posts Tools: Blogger, Grammarly, Expression Web, Notepad, XML sitemap Social Sharing: Spread your company mess

Logo Design Process for New Brands

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The logo design process includes three main phases: Discovery Phase: Learning about the client's product or brand. It's important to also know the target audience.  The more you understand about the brand, the easier it is to visualize a logo concept. Conceptualization Phase: This is the fun part, in this phase you put "pen to paper". I like to rough in 3 different concepts for the client to choose from. Here are the applications used: Google Chrome (industry research) Sketch pad (a.k.a. pencil and paper) Adobe Illustrator (vector based illustration) Gmail (email communication) Google Fonts (downloadable typeface) Adobe Fireworks (drop-shadows, bezels) Refining Phase: After determining which style the customer prefers, it's time to finalize the logo. This includes experimenting with color combinations, and minor position tweaks, letter kerning, etc. Cost: Typical small business logo design cost is $200-$400, this is ballpark estimate

WordPress Site for Rochester Dance Lessons

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Dancing with WordPress We finishing up a new local website for Rochester Dance Lessons.  The Website was designed and developed using WordPress 4.5.2. WP Plugins: Visual Composer - Drag and drop page builder Wordfence - Security, anti-virus, firewall JotForm - Contact form UpdraftPlus - Secure site backups Yoast SEO - Organic search optimization Sassy Social Share - Sharing tool Photo Gallery - Responsive image gallery   http://rochesterdancelessons.com Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

A Better Google Sites Slideshow

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Create an HTML5 Ready Google Sites Slideshow using Joomeo Since Google suddenly pulled the plug on Picasa , it left me scrambling to find a replacement for the old Google+ / Picasa Flash-based slideshow gadgets. I found a great solution to replace the "retired" Flash-based Google+/Picasa slideshows. Joomeo  features and benefits: Insert via Google Sites iframe gadget Mobile-friendly Device Responsive Non-Flash based HTML5 ready Hosted in the cloud HD capable See example below   Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

WordPress Site for Rockbridge Realty Group

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Rockin' with WordPress We launched a new local website this morning for Rockbridge Realty Group.  The Website was designed and developed using WordPress 4.4.2. WP Site Specifications: Hosting: GoDaddy Theme: Spacious (Mobile-friendly) Plugins: WP Property, Yoast SEO, UpdraftPlus Backups, HungryFEED, Header and Footer Other: Dedicated IP   Optimization and Metrics: Google Search Console Google Analytics Rockbridge Realty Group is a real estate brokerage firm.  Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

Sites - Passing Google's Mobile-Friendly Test

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Responsive menus, adapative columns, and 100% width images One of the biggest benefits of a Google Site is it's built-in RWD (responsive web design) feature. Be sure to enable the general settings... mobile checkbox: "Automatically adjust site to mobile phones". The adaptive rendering maybe not as elegant as some WordPress themes, but the ease of set-up and rapid development is a benefit to small business owners with modest budgets. Update: I forgot to mention a feature that I haven't seen with other platforms.  Google Sites allows you to "Preview page as viewer" and toggle between mobile | desktop views.  Very cool UI tool. Google Sites pass the "mobile-friendly test" Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.