Tuesday, March 26, 2013

Logo Designed for Start-Up Biz

Logo developed for a new health insurance consultancy company based in NY State.

Navigate the Exchange Logo Design

Logo designed using CorelDraw X6, with bevel and drop shadow added in Adobe Fireworks CS3.

Patrick LaJuett
Patrick LaJuett operates a website design and marketing agency where he supports his clients as a Web technology consultant and search marketing strategy advisor.

Friday, March 22, 2013

Google Sites SEO

How to Organically Optimize Google Sites for Search


Here are the simple or baseline steps I take when performing SEO on a Google Sites website.  It is not a complete list of Google Sites SEO techniques, but the minimum that I recommend.  I hope you find it helpful:

1. Use keywords in Google Sites Name
(i.e., Jeep FC-150 | 1959 Forward Control)

2. Make sure Page Titles are unique
(i.e., Jeep FC-150 Specs)

3. Use keywords in Page Descriptions
(i.e., Collection of Willys forward control Jeep print ads...)

4. Create a custom footer with name of company
(i.e., Copyright 2013 My Jeep FC-150...)

5. Add a new Announcements page populated with interesting keyword rich posts*

6. Enable the auto-generated sitemap page in the links configuration

7. Register a domain with name of company, geographic identifier or service description
(i.e., jeepfc150.com)

8. Map custom domain to Google Site

9. Submit sitemap.xml to Google Webmaster Tools and Bing Webmaster Central

10. Install Google Analytics

11. Submit site to dmoz.org

12. Claim site at aboutus.org

13. Claim site at alexa.com

14. If it's a local business website, submit address to local listings (GooglePlus, Bing and Yahoo Local).  GetListed is a great tool to manage and monitor local listings.


*Remember content is king, updating your announcements page with new relevant information will help drive traffic to your Google Sites.

Patrick LaJuett
Patrick LaJuett operates a website design and marketing agency where he supports his clients as a Web technology consultant and search marketing strategy advisor.

Wednesday, March 20, 2013

Google Site Developed for Keuka Lake Rental Cottage

New Google Site features embedded Google Calendar, Picasa Web photo gallery, and more.

Need an inexpensive website up and running quickly? Try Google Sites. The rapid development cycle, along with simple to use interface, is very hard to beat.

There are limitations on the level of customization. (No JavaScript or inline CSS).  And quality third party gadgets are still rare.  However, the ability to integrate Google apps is a winner.  The built-in micro blogging widget is probably my favorite feature...they just need to open up the public comments.

Springer's Keuka Haven - cottage rental website built with Google Sites
Google Sites is a structured wiki and webpage creation tool offered by Google as part of the Google Apps Productivity suite.  

Patrick LaJuett
Patrick LaJuett operates a website design and marketing agency where he supports his clients as a Web technology consultant and search marketing strategy advisor.

Tuesday, March 12, 2013

New WordPress blog for Hochstein School

We helped develop the new WordPress blog for Hochstein School of Music. Check it out here.


Monday, March 11, 2013

Salmon Creek in Hilton, NY

Here's an autumn view from our Hilton office.  Photo has Photomatrix' tone mapping algorithm applied.
Salmon Creek in Hilton, NY.

Wednesday, March 6, 2013

SEO Project Walk Through

National search marketing campaign initiated for New York State based business, Hunting and Shooting Related Consultants, LLC.

The Leaders in Hunting Incident Investigations
http://www.huntsrc.com

Let's Take a Walk

The Analysis

  • Website architecture audit
  • Keyword research
  • Local listing inventory

The Good

  • Client has an existing html website and a WordPress blog
  • Site is aesthetically pleasing and well coded
  • Client reputation is well known internationally

The Bad

  • The underlying search engine optimization is lacking
  • National web search yields low ranking for related keyword phrases
  • A couple of blog posts exist, but nothing substantive

The Fixes

  • Added Google Analytics code
  • Modified page titles and descriptions
  • Generated XML sitemap
  • Submitted to Webmaster Tools
  • Created a new G+ page
  • Directory submission

The Next Steps

  • Establish an authorship schedule for relevant blog posts relating to hunting and shooting safety, accidents and incident investigation
  • Attract quality incoming links from national publications and forums
  • Monitor traffic and lead generation
  • Expand social media efforts


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