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Showing posts from 2019

Monthly & Weekly SEO Task Checklist

Doing a bit of searching this morning, and was quite surprised to not find a succinct weekly SEO checklist.  So I decided to take a few minutes to outline my approach.  Hope it helps! Monthly SEO Tasks 2019   Research: Industry, competition, target audience, target keywords. Tools: Google, Answer the Public, Word Tracker, Ubersuggest, Excel. Website Maintenance: Create backups, check for broken links, fix spelling errors. Tools: Plesk, Expression Web Weekly SEO Tasks 2019   Monitor Performance: Traffic analysis, CTR, keywords, sources, devices, demographics, funnels. Tools: Google Analytics, Google Search Console, Data Studio by Google Website Audits: Check for valid HTML structure, URLs, metatags, mobile friendliness. Tools: Screaming Frog, Google Search Console, Varvy, Siteliner, Think with Google Create Content: Create core site pages, write Blog posts Tools: Blogger, Grammarly, Expression Web, Notepad, XML sitemap Social Sharing: Spread your company mess

Logo Design Process for New Brands

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The logo design process includes three main phases: Discovery Phase: Learning about the client's product or brand. It's important to also know the target audience.  The more you understand about the brand, the easier it is to visualize a logo concept. Conceptualization Phase: This is the fun part, in this phase you put "pen to paper". I like to rough in 3 different concepts for the client to choose from. Here are the applications used: Google Chrome (industry research) Sketch pad (a.k.a. pencil and paper) Adobe Illustrator (vector based illustration) Gmail (email communication) Google Fonts (downloadable typeface) Adobe Fireworks (drop-shadows, bezels) Refining Phase: After determining which style the customer prefers, it's time to finalize the logo. This includes experimenting with color combinations, and minor position tweaks, letter kerning, etc. Cost: Typical small business logo design cost is $200-$400, this is ballpark estimate