Friday, April 19, 2019

Monthly & Weekly SEO Task Checklist

Doing a bit of searching this morning, and was quite surprised to not find a succinct weekly SEO checklist.  So I decided to take a few minutes to outline my approach.  Hope it helps!

Monthly SEO Tasks 2019

Industry, competition, target audience, target keywords.
Tools: Google, Answer the Public, Word Tracker, Ubersuggest, Excel.

Website Maintenance:
Create backups, check for broken links, fix spelling errors.
Tools: Plesk, Expression Web

Weekly SEO Tasks 2019

Monitor Performance:
Traffic analysis, CTR, keywords, sources, devices, demographics, funnels.
Tools: Google Analytics, Google Search Console, Data Studio by Google

Website Audits:
Check for valid HTML structure, URLs, metatags, mobile friendliness.
Tools: Screaming Frog, Google Search Console, Varvy, Siteliner, Think with Google

Create Content:
Create core site pages, write Blog posts
Tools: Blogger, Grammarly, Expression Web, Notepad, XML sitemap

Social Sharing:
Spread your company message.
Tools: Google Tag Manager, LinkedIn, Twitter, Instagram, Facebook, Google My Business

Do you have additional tasks as part of your routine? Let me know what I missed.

Tuesday, February 26, 2019

Logo Design Process for New Brands

The logo design process includes three main phases:

Discovery Phase:
Learning about the client's product or brand. It's important to also know the target audience.  The more you understand about the brand, the easier it is to visualize a logo concept.
    Conceptualization Phase:
    This is the fun part, in this phase you put "pen to paper". I like to rough in 3 different concepts for the client to choose from.

    Here are the applications used:
      • Google Chrome (industry research)
      • Sketch pad (a.k.a. pencil and paper)
      • Adobe Illustrator (vector based illustration)
      • Gmail (email communication)
      • Google Fonts (downloadable typeface)
      • Adobe Fireworks (drop-shadows, bezels)
    Refining Phase:
    After determining which style the customer prefers, it's time to finalize the logo. This includes experimenting with color combinations, and minor position tweaks, letter kerning, etc.

    Typical small business logo design cost is $200-$400, this is ballpark estimate of course.

    See some of out logo design samples here:

    Patrick LaJuett manages a website design agency, where he supports clients as a Web technology consultant and search marketing strategy adviser.

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