Wednesday, April 17, 2013

Logo Design Evolution: From Concept to Final

Here's a new logo we designed with a brief summary of our logo design process:
  1. Start out with a few rough ideas from client (company name, colors and tagline)
  2. Put together a mock-up of 4 different concepts
    • Work with sets of four and bounce around between them
    • Limit to 3-4 different fonts
    • Play off a word, idea or symbol and incorporate
  3. Generate a PDF and email to client for review
  4. Iterate and tweak
  5. Client decides on final version
  6. Output logo in high resolution (EPS, PDF and PNG)
GIF created using CorelDraw, AKVIS Sketch and animated using Adobe Fireworks

Patrick LaJuett
Patrick LaJuett operates a website design and marketing agency where he supports his clients as a Web technology consultant and search marketing strategy advisor.

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