Tuesday, February 26, 2019

Logo Design Process for New Brands


The logo design process includes three main phases:

Discovery Phase:
Learning about the client's product or brand. It's important to also know the target audience.  The more you understand about the brand, the easier it is to visualize a logo concept.
    Conceptualization Phase:
    This is the fun part, in this phase you put "pen to paper". I like to rough in 3 different concepts for the client to choose from.

    Here are the applications used:
      • Google Chrome (industry research)
      • Sketch pad (a.k.a. pencil and paper)
      • Adobe Illustrator (vector based illustration)
      • Gmail (email communication)
      • Google Fonts (downloadable typeface)
      • Adobe Fireworks (drop-shadows, bezels)
    Refining Phase:
    After determining which style the customer prefers, it's time to finalize the logo. This includes experimenting with color combinations, and minor position tweaks, letter kerning, etc.

    Cost:
    Typical small business logo design cost is $200-$400, this is ballpark estimate of course.

    Examples:
    See some of out logo design samples here: http://lajuett.com/sample-logo-design.html

    Patrick LaJuett manages a website design agency, where he supports clients as a Web technology consultant and search marketing strategy adviser.

    Friday, May 13, 2016

    WordPress Site for Rochester Dance Lessons

    Dancing with WordPress

    We finishing up a new local website for Rochester Dance Lessons.  The Website was designed and developed using WordPress 4.5.2.

    WP Plugins:
    • Visual Composer - Drag and drop page builder
    • Wordfence - Security, anti-virus, firewall
    • JotForm - Contact form
    • UpdraftPlus - Secure site backups
    • Yoast SEO - Organic search optimization
    • Sassy Social Share - Sharing tool
    • Photo Gallery - Responsive image gallery
       
    Dance Lessons website built with WordPress
    http://rochesterdancelessons.com

    Patrick LaJuett
    Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy adviser.

    Monday, March 14, 2016

    A Better Google Sites Slideshow

    Create an HTML5 Ready Google Sites Slideshow using Joomeo

    Since Google suddenly pulled the plug on Picasa, it left me scrambling to find a replacement for the old Google+ / Picasa Flash-based slideshow gadgets.

    I found a great solution to replace the "retired" Flash-based Google+/Picasa slideshows.

    Joomeo features and benefits:
    • Insert via Google Sites iframe gadget
    • Mobile-friendly
    • Device Responsive
    • Non-Flash based
    • HTML5 ready
    • Hosted in the cloud
    • HD capable
    • See example below
       


    Patrick LaJuett
    Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy adviser.

    Tuesday, March 8, 2016

    WordPress Site for Rockbridge Realty Group

    Rockin' with WordPress

    We launched a new local website this morning for Rockbridge Realty Group.  The Website was designed and developed using WordPress 4.4.2.

    WP Site Specifications:
    • Hosting: GoDaddy
    • Theme: Spacious (Mobile-friendly)
    • Plugins: WP Property, Yoast SEO, UpdraftPlus Backups, HungryFEED, Header and Footer
    • Other: Dedicated IP
       
    Optimization and Metrics:
    • Google Search Console
    • Google Analytics
    Rockbridge Realty Group is a real estate brokerage firm. 

    Patrick LaJuett
    Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy adviser.

    Tuesday, March 1, 2016

    Sites - Passing Google's Mobile-Friendly Test

    Responsive menus, adapative columns, and 100% width images

    One of the biggest benefits of a Google Site is it's built-in RWD (responsive web design) feature.

    Be sure to enable the general settings... mobile checkbox: "Automatically adjust site to mobile phones".

    The adaptive rendering maybe not as elegant as some WordPress themes, but the ease of set-up and rapid development is a benefit to small business owners with modest budgets.

    Update: I forgot to mention a feature that I haven't seen with other platforms.  Google Sites allows you to "Preview page as viewer" and toggle between mobile | desktop views.  Very cool UI tool.

    Google Sites pass the "mobile-friendly test"

    Patrick LaJuett
    Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy adviser.

    Monday, February 8, 2016

    Google Sites for Colleges

    Google Sites is a great collaborative web development tool for colleges and universities.

    Here's a project we worked on with Mount Marty College in South Dakota.

    Requirements:
    • Rapid development
    • Match existing branding
    • Incorporate document library pages
    • Set site-level permissions
    Take a look at the "policy portal" screen capture below:

    Integrated with Google Apps and mobile friendly.

    Patrick LaJuett
    Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy adviser.

    Friday, January 22, 2016

    New Google Sites for Local Home Builder


    I have done quite a few website redesigns over the past decade or so.  When taking on a new project, I suggest to customers that they utilize a content management system (CMS).  The ease of updating content (versus traditional code editing) is a huge winner for clients.

    My favorite web CMS platforms are WordPress, Google Sites and DNN.  See the benefits of each here.

    The Project:
    This project was for a local home builder looking to modernize and expand their online presence.

    Out With the Old:
    The old site was something I designed a while back using MS Expression Web (html 4, CSS and JavaScript).  It was functional, but not very easy to update.

    BEFORE REDESIGN - HTML4
    Website before being redesigned.
    In With the New:
    For the new website I opted for Google Sites (, with embedded Google Drive documents, Picasa Web albums and YouTube videos.
    Google Sites for local home builder after redesign.

    Let me know what you think using comment section below. - LAJ

    Patrick LaJuett
    Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy adviser.

    Tuesday, December 29, 2015

    Happy New Year!

     Wishing You a Very Happy and Prosperous New Year!


    Patrick LaJuett
    Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy adviser.

    Monday, December 28, 2015

    10 Questions Your Web Designer Should Ask You

    10 Questions Your Web Designer Should Ask You

    Here are ten questions I ask as part of the initial sales call and web design project kickoff meeting:
    1. Who is your target audience?
      (b2b, b2c, etc.)
    2. Where is your target audience located?
      (local, regional, national, global)
    3. Description of your 'typical' client?
      (general public, professional, hobbyist, etc.)
    4. What is the primary goal of your website?
      (sell, acquire, inform, etc.)
    5. Who are your main competitors?
    6. What marketing are you currently doing?
      (tv, radio, web, print ads, etc.)
    7. What are your branding guidelines?
      (logo, colors, typeface, etc.)
    8. What types of graphic files can you provide? (photos, graphics, icons, etc.)
    9. Do you have a content author available? (text, articles, social media, etc.)
    10. Do you have access to your current website analytics data?
    Each project is different, but this helps get us on the same page.

    For more etailed info, here is my "6D Development Process" for Website Design Projects
    (My six step process for designing winning websites)


    Patrick LaJuett
    Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy adviser.

    Tuesday, December 22, 2015

    Parallax Scrolling Website Using DNN 7

    Relax It's Parallax

    Here's an example of a parallax scrolling single page website built using DNN 7.4.  Parallax scrolling involves a background image moving at a slower rate than foreground content.  This creates a layered effect as you scroll down the page, providing a subtle element of depth.

    In the example below we focused on "call-to-action" from traffic arriving via a display ad banner campaign.

    http://replacementwindowmilwaukee.com


    Patrick LaJuett
    Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy adviser.

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