Logo Design Process for New Brands
![Image](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvcDxZaxr0mPXXf3gEsU_qjY92J-dmGsjUyhCAoiEUwb-nQAnJB5uluyVZcYEcIqE-U-DJlDwSt0w4mgULPdSAo5nfJ1fSbiE8havNnLhzlTraljR0qIV3sidIDlbRQOZGjpYbwa76Vb57/s1600/logo-design-rochester.png)
The logo design process includes three main phases: Discovery Phase: Learning about the client's product or brand. It's important to also know the target audience. The more you understand about the brand, the easier it is to visualize a logo concept. Conceptualization Phase: This is the fun part, in this phase you put "pen to paper". I like to rough in 3 different concepts for the client to choose from. Here are the applications used: Google Chrome (industry research) Sketch pad (a.k.a. pencil and paper) Adobe Illustrator (vector based illustration) Gmail (email communication) Google Fonts (downloadable typeface) Adobe Fireworks (drop-shadows, bezels) Refining Phase: After determining which style the customer prefers, it's time to finalize the logo. This includes experimenting with color combinations, and minor position tweaks, letter kerning, etc. Cost: Typical small business logo design cost is $200-$400, this is ballpark estimate