Wednesday, July 1, 2015

Top 10 Design Tips for Banners Ads

More Clickable Ad Banners

It's been a while since I designed online ad banners.  Back in the mid-2000s, I did a lot of them for AOL's YP ad campaigns.  The small size constraints certainly can present a challenge.  Here are some things I have learned over the past decade or so.

MY TOP 10 AD BANNER DESIGN TIPS:
  1. Use standard size ads (https://support.google.com/adsense/answer/6002621?hl=en)
  2. Make text as large as possible for legibility
  3. Adhere to existing branding specs
  4. Use glows and shadows to help text "pop"
  5. Use visually interesting photos
  6. Compress files as much as possible
  7. Test color blindness rendering (http://color-blindness.com/coblis-color-blindness-simulator)
  8. Incorporate ad size into naming conventions (i.e., WW-Puget-336x280)
  9. Get approval on one ad size before creating additional sizes
  10. A/B test design variations as well as call-to-action text
Here are some example of our recent ad banner designs...






Patrick LaJuett
Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy adviser.

Monday, May 18, 2015

Google Sites Redesign: Before and After

Need a Professional Looking Google Sites?

We recently launched a redesigned website for a customer down in Atlanta, GA.  See the before and afters below:
Before site redesign
After site redesign

Patrick LaJuett
Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy adviser.

Wednesday, May 13, 2015

WordPress SEO Steps

Recommended WordPress SEO Steps

WordPress SEO
These are the baseline steps I take when optimizing a WordPress website for search:
  1. Backup Plugin- Install BackWPup: **Run backup job before installing plugins**
  2. Security Plugin - Install Wordfence: Keep WordPress core and plugins up-to-date
  3. Organic SEO Plugin: Install WordPress SEO by Yoast
  4. Tracking Plugin: Install Google Analytics - Google Analytics by Yoast
  5. Performance Plugin: Install PageSpeed - GZip Ninja Speed
Note: The plugins listed are my recommendations only.  Many alternatives are available, just make sure they are compatible with your version of WP.

Patrick LaJuett
Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy adviser.

Monday, May 11, 2015

Quad A for Kids Soap Box Derby Car

We're a proud sponsor of a 2015 Quad A for Kids soap box derby car.



Patrick LaJuett
Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy adviser.

Wednesday, March 11, 2015

WordPress for Custom Home Builder

Building a WordPress Website in version 4.1.1

Just launched a new WordPress website for a custom home builder.  We took the html website originally designed years ago and migrated the content into a clean WP installation.

WordPress design features:
  • Mobile friendly theme (Real Property)
  • Image slider (Revolution)
  • Real estate property search widget
  • Integrated Google Map
  • Links to social media
  • Responsive navigation
  • Responsive form (Jotform)
  • On-page SEO (Yoast)
Most modern WP themes now have the ability to inject custom CSS (goodbye PHP code hacks). I like to use Chrome's built-in "inspect element" to reverse engineer the styles.  This allows me to preview CSS overrides in real-time.  Then it's a simple copy/paste/save to apply the site-wide theme changes.
 
Pinnacle Homes website

Patrick LaJuett
Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy adviser.

Monday, February 16, 2015

Professional Google Sites Design for Plant Concepts

 Custom Google Sites developed for local small business

New custom Google Sites web design for Plant Concepts in Webster, New York

This is the 51st website we have designed using the Google Sites platform.

Google Sites design elements:

  • Mobile-friendly layout
  • Responsive image sliders (how-to)
  • Google Drive integration
  • Micro blog
  • Mapped domain
  • Embedded forms

For more examples, check out our Google Sites demo website

Patrick LaJuett
Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy adviser.

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