How to Organically Optimize Google Sites for Search Here are the simple or baseline steps I take when performing SEO on a Google Sites website. It is not a complete list of Google Sites SEO techniques, but the minimum that I recommend. I hope you find it helpful: 1. Use keywords in Google Sites Name (i.e., Jeep FC-150 | 1959 Forward Control) 2. Make sure Page Titles are unique (i.e., Jeep FC-150 Specs) 3. Use keywords in Page Descriptions (i.e., Collection of Willys forward control Jeep print ads...) 4. Create a custom footer with name of company (i.e., Copyright 2013 My Jeep FC-150...) 5. Add a new Announcements page populated with interesting keyword rich posts* 6. Enable the auto-generated sitemap page in the links configuration 7. Register a domain with name of company, geographic identifier or service description (i.e., jeepfc150.com) 8. Map custom domain to Google Site 9. Submit sitemap.xml to Google Webmaster Tools and Bing Webmaste