Digital Marketing by Patrick LaJuett

Google Snippets in Search Results Snippet Discovery I recently discovered a unique occurrence of Google snippets that appeared in a Google search engine results page (SERP).  It happens to be one of my portfolio pages, so naturally, it peaked my interest. A Google snippet is a description of or an excerpt from the webpage.  A snippet refers to the description portion of a Google search listing. Take a look at the SERP snippet below: Note, the snippet is made up of an element count (40+ items), the meta description, and four excerpts from the page. Page Rendering in Browser Here's what the portfolio page looks like when rendered in the browser: Underlying Page Code In this case, it appears as though the Google bot has gone into the page code, and parsed out the top four image descriptions.  What's interesting is that the page contains an html table with alternating rows.  Images, followed by the company name and location. Consistency and Stabilit

Social Media for Small Business - Don't Over Complicate Things! I get a lot of questions from customers regarding social networking. The majority of them feel it is something they should be doing.  But many have a fear of taking the plunge... due in part to concerns with not having enough time. Being active on social media doesn't have to be overly complex.  A few minutes a day can get the job done for 99% of the small businesses out there.  Here are some thoughts on how a small business can benefit from being "social". What Is Social Media? According to Wikipedia, "social media refers to interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. It introduces substantial and pervasive changes to communication between organizations, communities, and individuals." Why Small Business Should Incorporate Social Into their Marketing Efforts Audience Reach + Relationship

Company Logo Design by LaJuett A New York city based custom jewelry manufacturer hired us to design and develop a new company logo. Logo design and branding for jewelry company in NYC. Patrick LaJuett operates a website design and marketing agency where he supports his clients as a Web technology consultant and search marketing strategy advisor.

OK, I couldn't resist.  I jumped on the early bandwagon and put together my first G+ Community page . Check it out here:  https://plus.google.com/u/0/communities/102545819347311378712 So far I like it.  Although I do see a need for some usability enhancements.  Would love to be able to "pin" a post to the top of a category.  The ability to toggle post content visibility (under the titles) would be nice too.  Lots of vertical scrolling as the community post timeline grows. I have yet to use the hangout feature, but will do so as the need arises.  I do believe this is a great feature, and will become more widely used as people begin to understand how it works. People have asked me what Google+ is.  My simplified explanation is that it's like a hybrid social network.  A cross between Facebook, Twitter and email. Here's the real question...will Facebook and Twitter loyalists give it a try?  With the number of Android based phones out there, my guess is yes.

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Help support locally run companies throughout New York State. We recognize that small businesses are the lifeblood of the NYS economy. Keeping money in our neighborhoods by shopping locally will help ensure a thriving small business community. We accept directory listings for legitimate small businesses in New York State. Are you a small business owner? Submit your request for a free directory listing. All NY Biz List directory submissions are human-reviewed for accuracy. Please wait 5-7 days for valid small business listings to appear in our directory . Do you know a small business that would benefit from a listing on our Website? If so, suggest a site, and we'll do our best to add an accurate company listing. Visit Website: https://www.nybizlist.com/