Tuesday, September 22, 2015

Display Ads for Sticky Leads

Display Ad Designs for PPC

Designing these mini advertisements is fun because it forces you to quickly understand and conceptualize the customer's business within the boundaries of a 300x250 rectangle.

Adobe Fireworks can help you quickly develop ad mock-ups for client review.

Patrick LaJuett
Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy adviser.

Thursday, September 10, 2015

How to Build a Basic WordPress Website

12 steps to follow for a building a successful WordPress site.

  1. Set-up a basic Linux hosting plan on a secure server environment.
    • Bluehost, 1&1, GoDaddy, etc.
  2. Install the WordPress application (should be a 1-click install via host control panel)
  3. Purchase and install a WordPress theme
  4. Customize the WordPress configuration and settings
    • Upload your logo
    • Modify colors to match your brand
    • Set fonts and sizes
  5. Create or import content
    • Add pages
    • Author blog posts
    • Upload images
  6. Enhance user experience
    • Add desired menus (top, side, footer)
    • Add widgets
    • Connect with social media profiles
  7. Install plugins to extend WordPress functionality
  8. Test, tweak and test some more
  9. Launch
  10. Submit website URL to Google Search Console
    • Submit XML
    • Set preferred domain (www or non-www)
  11. Connect to Google Analytics
  12. Monitor and adjust
    • Keep everything up-to-date
Note: Obviously some of this is personal preference, but the overall process has worked well for me.


Lakeshore Riders WordPress website

Patrick LaJuett
Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy adviser.

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