Friday, January 22, 2016

New Google Sites for Local Home Builder


I have done quite a few website redesigns over the past decade or so.  When taking on a new project, I suggest to customers that they utilize a content management system (CMS).  The ease of updating content (versus traditional code editing) is a huge winner for clients.

My favorite web CMS platforms are WordPress, Google Sites and DNN.  See the benefits of each here.

The Project:
This project was for a local home builder looking to modernize and expand their online presence.

Out With the Old:
The old site was something I designed a while back using MS Expression Web (html 4, CSS and JavaScript).  It was functional, but not very easy to update.

BEFORE REDESIGN - HTML4
Website before being redesigned.
In With the New:
For the new website I opted for Google Sites (, with embedded Google Drive documents, Picasa Web albums and YouTube videos.
Google Sites for local home builder after redesign.

Let me know what you think using comment section below. - LAJ

Patrick LaJuett
Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy adviser.

Tuesday, December 29, 2015

Happy New Year!

 Wishing You a Very Happy and Prosperous New Year!


Patrick LaJuett
Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy adviser.

Monday, December 28, 2015

10 Questions Your Web Designer Should Ask You

10 Questions Your Web Designer Should Ask You

Here are ten questions I ask as part of the initial sales call and web design project kickoff meeting:
  1. Who is your target audience?
    (b2b, b2c, etc.)
  2. Where is your target audience located?
    (local, regional, national, global)
  3. Description of your 'typical' client?
    (general public, professional, hobbyist, etc.)
  4. What is the primary goal of your website?
    (sell, acquire, inform, etc.)
  5. Who are your main competitors?
  6. What marketing are you currently doing?
    (tv, radio, web, print ads, etc.)
  7. What are your branding guidelines?
    (logo, colors, typeface, etc.)
  8. What types of graphic files can you provide? (photos, graphics, icons, etc.)
  9. Do you have a content author available? (text, articles, social media, etc.)
  10. Do you have access to your current website analytics data?
Each project is different, but this helps get us on the same page.

For more etailed info, here is my "6D Development Process" for Website Design Projects
(My six step process for designing winning websites)


Patrick LaJuett
Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy adviser.

Tuesday, December 22, 2015

Parallax Scrolling Website Using DNN 7

Relax It's Parallax

Here's an example of a parallax scrolling single page website built using DNN 7.4.  Parallax scrolling involves a background image moving at a slower rate than foreground content.  This creates a layered effect as you scroll down the page, providing a subtle element of depth.

In the example below we focused on "call-to-action" from traffic arriving via a display ad banner campaign.

http://replacementwindowmilwaukee.com


Patrick LaJuett
Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy adviser.

Monday, December 14, 2015

WordPress Website for Child Care Facility

New WordPress website for Rich Beginnings child care in Brighton, NY

http://richbeginningschildcare.com

Patrick LaJuett
Patrick LaJuett manages a website design agency, where he supports clients as a Web technology consultant and search marketing strategy adviser.

Friday, November 6, 2015

WordPress Down Under

Teamed up with YOW! Australia to develop a family of related conference and event websites.

http://melbourne.yowconference.com.au

Patrick LaJuett
Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy adviser.

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