Google's algorithm change hits 12% of search results http://money.cnn.com/2011/02/25/technology/gaming_google/
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Local Search Glossary | Jargon Definitions and Explanations SEO
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Another great resource from the GetListed.org Learning Center... Numerous articles in the learning center will help give you a better understanding of how the local search engines work, and how to use them to promote your business effectively. Local Search Glossary – Jargon Definitions and Explanations SEO Trying to understand how the search engines work can be tough--especially if some of the terminology is new to you. We hope this alphabetized glossary helps you sort through Local Search jargon. http://getlisted.org/resources/glossary.aspx
Search Optimized Filenames: Dashes Versus Underscores
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I've had many discussions with clients regarding the use of dashes versus underscores as word separators. For example: "web_design_company.htm" VS. "web-design-company.htm". The question is whether or not the search engines interpret them the same way. As it turns out, dashes may be the best way to go, at least from an SEO perspective. Stumbled upon a relevant post from Google's Matt Cutts, here's his take on it: http://www.mattcutts.com/blog/dashes-vs-underscores/
Universal Search / Blended Search
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If I had to recommend one thing regarding SEO/inbound marketing...embrace the social media tools like blogging, Twitter , Facebook, YouTube, etc. Google is transforming the way it ranks content: http://www.wired.com/magazine/2010/02/ff_google_algorithm/ You can already get a hint at what's on the horizon with universal or blended search (Websites, video, images, local maps, and even social "mentions"). According to Google, "The ultimate goal of universal search is to break down the silos of information that exist on the web and provide the very best answer every time a user enters a query." If a potential customer has a question...it makes sense to provide Google with your "very best answer".
Visual Attention Prediction Tool - Optimize Your Landing Pages
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"Eye Tracking Without the Eyes" - AttentionWizard uses advanced artificial intelligence algorithms to simulate human visual processing and attention. The software instantly creates an "attention heatmap" of your Web page that predicts where someone would look during the first few seconds of their visit. We decided to test the app by analyzing LaJuett.com . The results were interesting, and definitely helped us evolve our site in effort to more cleary communicate with our customers. Our Attention Wizard Test ---------- STEP 1: Analysis of original site layout We uploaded a screen capture of our Website and received the following heatmap result in the form of a PDF. Notice the eye tracking paths appear to zig-zag as well as bounce across the screen. Also, the hot spots are not where we want them. Users are focusing on less important information and not our key call-to-action elements. ---------- STEP 2: Modify original site UI to highlight call-to-action
Website Grader - Measure the marketing effectiveness of your Website
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Website Grader is a free seo tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective.