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Showing posts from February, 2010

Visual Attention Prediction Tool - Optimize Your Landing Pages

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"Eye Tracking Without the Eyes" - AttentionWizard uses advanced artificial intelligence algorithms to simulate human visual processing and attention. The software instantly creates an "attention heatmap" of your Web page that predicts where someone would look during the first few seconds of their visit. We decided to test the app by analyzing LaJuett.com .  The results were interesting, and definitely helped us evolve our site in effort to more cleary communicate with our customers. Our Attention Wizard Test ---------- STEP 1: Analysis of original site layout We uploaded a screen capture of our Website and received the following heatmap result in the form of a PDF. Notice the eye tracking paths appear to zig-zag as well as bounce across the screen.  Also, the hot spots are not where we want them.  Users are focusing on less important information and not our key call-to-action elements. ---------- STEP 2: Modify original site UI to highlight call-to-action

Website Grader - Measure the marketing effectiveness of your Website

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Website Grader is a free seo tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective.