CMS Site Launch: Advanced Technical Solutions - DNN 7



The Brief (i.e., Requirements):
  • Internet showcase for local IT services
  • Reach new customers via Web search
  • Define Online brand identity
  • Establish credibility and authority and in IT space

The Method:
  • Design: Modified skin with custom graphics and CSS tweaks
  • Platform: DNN 7 with add-on extensions (Blog, JotForm, Nivo Slider, JQuery)
  • SEO: Author unique page titles/descriptions, XML sitemap, Webmaster Tools and Google Analytics
  • Social: Integrate blog, add hooks to Twitter, add links to Google+, Facebook and RSS

The Result:
  • Marketing vehicle will reach potential clients in local area
  • Clean UX parallels the feel of client's print collateral
  • Content is managed via DNN 7 cloud hosted CMS

Patrick LaJuett
Patrick LaJuett manages a website design agency: +, where he supports clients as a Web technology consultant and search marketing strategy advisor.


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