Digital Marketing by Patrick LaJuett

The logo design process includes three main phases: Discovery Phase: Learning about the client's product or brand. It's important to also know the target audience.  The more you understand about the brand, the easier it is to visualize a logo concept. Conceptualization Phase: This is the fun part, in this phase you put "pen to paper". I like to rough in 3 different concepts for the client to choose from. Here are the applications used: Google Chrome (industry research) Sketch pad (a.k.a. pencil and paper) Adobe Illustrator (vector based illustration) Gmail (email communication) Google Fonts (downloadable typeface) Adobe Fireworks (drop-shadows, bezels) Refining Phase: After determining which style the customer prefers, it's time to finalize the logo. This includes experimenting with color combinations, and minor position tweaks, letter kerning, etc. Cost: Typical small business logo design cost is $200-$400, this is ballpark estimate

Dancing with WordPress We finishing up a new local website for Rochester Dance Lessons.  The Website was designed and developed using WordPress 4.5.2. WP Plugins: Visual Composer - Drag and drop page builder Wordfence - Security, anti-virus, firewall JotForm - Contact form UpdraftPlus - Secure site backups Yoast SEO - Organic search optimization Sassy Social Share - Sharing tool Photo Gallery - Responsive image gallery   http://rochesterdancelessons.com Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

Create an HTML5 Ready Google Sites Slideshow using Joomeo Since Google suddenly pulled the plug on Picasa , it left me scrambling to find a replacement for the old Google+ / Picasa Flash-based slideshow gadgets. I found a great solution to replace the "retired" Flash-based Google+/Picasa slideshows. Joomeo  features and benefits: Insert via Google Sites iframe gadget Mobile-friendly Device Responsive Non-Flash based HTML5 ready Hosted in the cloud HD capable See example below   Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

Rockin' with WordPress We launched a new local website this morning for Rockbridge Realty Group.  The Website was designed and developed using WordPress 4.4.2. WP Site Specifications: Hosting: GoDaddy Theme: Spacious (Mobile-friendly) Plugins: WP Property, Yoast SEO, UpdraftPlus Backups, HungryFEED, Header and Footer Other: Dedicated IP   Optimization and Metrics: Google Search Console Google Analytics Rockbridge Realty Group is a real estate brokerage firm.  Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.