Digital Marketing by Patrick LaJuett

Create a unique Google Sites website by customizing a base theme We recently completed a Google Sites website for a local roofing contractor.  The site features a unique look and feel, developed by using the base theme "Ski". Google Sites base themes allows you to start with an existing theme and make the following customizations: Site width Color scheme Font family Background images Element sizing Page grid Navigation Visit the website:  http://gregtheroofer.com Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

 We now offer full service vinyl banner design services Here's a vinyl banner I designed to hang at a local baseball facility.  These are full-color heavy duty banners designed to be hung indoors and outdoors. A couple more examples of banners with custom graphic designs: Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

Restaurant Menus Appearing in Google Search Google search now shows menus for restaurants directly in search results pages. Some listings also include tabs for different parts of the menu and pricing.  Menus current appear in the US only. Google Announcement on G+: https://plus.google.com/+google/posts/6oM6nXzfhJS The menus do not appear for all restaurants. Initial tests show that the menu information does appear on the related restaurant's website (in either HTML or PDF format). Side by side view of Google menu results, and PDF version on restaurant website Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

 Custom Design of 20 Foot Trade Show Display Here's a display we designed with a brief summary of our graphic design process: Discuss specs and requirements Mock-up with proper scale and dimensions CorelDraw X6 64-bit Create new iconized version of company logo Adhere to company's color palette Integrate background elements Rough in text elements Generate PNG for client review Iterate, tweak and finalize Output for print  Exported in sections (do to enormous size of files) Reassembled in Adobe Photoshop CC Save as 8-bit CMYK TIF @ 150 dpi Upload to printer via FTP The biggest challenge was not in the design, but in the output of the large TIF file. The final output was 44K (yes thousand) pixels wide. I solved this by exporting the graphics in smaller sections, and reassembling in a layered Photoshop file. Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and sea

What Your Website Designer Will Need from You This is intended as a quick guide to help in the development of your new website. Pre-design phase: Purpose and Goals Audience and reach (Local, regional, national) Existing print collateral (PDF format) Examples of web sites you like (including competitors) Time frame and budget Domain name and registrar information (GoDaddy, Network Solutions, etc.) Hosting preference (if applicable) Design phase: Sitemap (simple outline of page hierarchy) Company logo or branding (AI, EPS, GIF, JPG, PNG, TIF format) Company contact information, addresses, phone numbers, fax numbers Text copy (MS Word, or similar word-processing format) Relevant photos or diagrams (JPG or PNG format) Social network handles (Twitter, Facebook, Google Plus, Pinterest, YouTube, LinkedIn) Post design phase: Google account email address (Analytics) Communication is the key to ensuring a successful website launch. Hopefully this helps set exp

Quick Google Sites "How-To": Uploading and Inserting Images Navigate to Announcements page (micro-blog) Click New post button Insert...image Click Upload images Navigate to the image on your hard drive Click OK Resize and align the image Add a photo caption Title your post Save your post Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

Google Sites Launch for International Client http://www.indostek.com Here's a project that came in from Jakarta, Indonesia.  It was a collaborative effort with the customer providing the initial copy, diagrams and photos.  We took the input and built a modified Google Sites template based on the "Simple" theme.   Project Summary: Google Sites CMS hosted in Google Apps Design elements include: Custom background to match customer logo Modified horizontal navigation Two column inner page template Site search Homepage slider Sidebar and footer Collaboration method: Gmail, Google Docs and Google Drive  Turnaround time: 2 weeks One of the most enjoyable things about being a web designer, is being able to work with a geographically diverse client base.  Google Apps enables cloud-based collaboration, which simplifies the web development workflow process.  The future is bright!? I'm hopeful that Google with continue to integrate Google Plu

 Here are a few examples of our custom Google Sites design and development work. Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

An Overview of Google Sites Sharing You can easily control who can view or edit your Google Sites by changing the sharing settings on your site.  To do this, log in to your site, click the "More" drop-down...then select "Sharing and Permissions". From here, you can invite users to be either viewers, editors, or owners. Adding "Owner" level permissions in Google Sites What the Google Sites access levels mean: Users set to "Can view" can view pages only.  No editing rights allowed. Users set to "Can edit" can create, edit, move and delete pages. Users set to "Is owner" can do everything , including deleting a Google Sites. Source:  https://support.google.com/sites/answer/90594?hl=en Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy adviser.

The How Search Works website gives us an inside look at how Google continuously works on improving the results of their search engine. http://www.google.com/insidesearch/ "Search. It happens billions of times a day in the blink of an eye. Explore the art and science that makes it possible." I have looked at the How Search Works site before.  But a recent video (below) from Google's Matt Cutts, prompted me to revisit, as he revealed some interesting nuggets. Matt Cutts  is the head of Google’s Webspam team. So it seems appropriate that he would be most excited about the Fighting Spam page. Here are a couple of interesting points he touches on. 1. Quality Raters:  People, not robots, determine which changes are implemented (1:48) When talking about search algorithms, he also mentions "quality raters".  These are folks who look at results pages side-by-side, and rate them based on the usefulness of the results for a given search. 2. The s