Digital Marketing by Patrick LaJuett

Quick Review of Google's New Web Designer Google Web Designer user interface Yesterday, Google announced the launch of Web Designer, a new tool for building interactive HTML5 sites and ads.  The beta version is available for download here . I have kicked the tires a bit.  Overall, I am excited with Google's foray into the world of HTML5 editors. Here are my initial thoughts: The Good: Cost:  It's free to download, at least the Beta version is. Animation Timeline : Keyframes are used to "tween" animation points on the timeline. (Size, rotation, XYZ coordinates, etc.). It reminds me of an old Flash animation app called  Swish .  Hooks:  Using the Components menu, you can link to external iframes, galleries, maps, tap areas, and videos. Preview : Ability to preview the ads directly within the UI.  You can also preview in local browsers. Publishing : Quick process with "zip" option (contains all related files for easy upload). The Bad:

NEW WEBSITE POWERED BY DNN 7 ATS The Brief (i.e., Requirements): Internet showcase for local IT services Reach new customers via Web search Define Online brand identity Establish credibility and authority and in IT space The Method: Design: Modified skin with custom graphics and CSS tweaks Platform: DNN 7 with add-on extensions (Blog, JotForm, Nivo Slider, JQuery) SEO: Author unique page titles/descriptions, XML sitemap, Webmaster Tools and Google Analytics Social: Integrate blog, add hooks to Twitter, add links to Google+, Facebook and RSS The Result: Marketing vehicle will reach potential clients in local area Clean UX parallels the feel of client's print collateral Content is managed via DNN 7 cloud hosted CMS Visit the ATS Website Patrick LaJuett manages a website design agency : + LaJuett.com , where he supports clients as a Web technology consultant and search marketing strategy advisor.

A look at the new "Search Appearance Overview" pop-up window that appears in the updated Webmaster Tools UI. I didn't catch this until recently, but Google has added a nifty little tool to help explain search results elements, and how we can influence the data they contain. Next time you login to Webmaster Tools , look for the Search Appearance interactive pop-up tool. It's accessed via the information (i) icon located in the left-hand menu: Webmaster Tools Search Appearance Overview When you hover over and click specific elements, a bubble will reveal helper text along with clickable links over to Google's Webmaster Tools help screens. Source: Google Webmaster Tools Title Element Write informative, relevant descriptions in the HTML title tag for each webpage. In Webmaster Tools use the HTML Improvements feature to help optimize the title tags on your site. Snippet  Element Provide an accurate, succinct summary of the page’s content in its m

New family of websites powered by DNN 6 AutoCrafting Solutions in Rochester, New York The website redesign for AutoCrafting.com was recently completed. We took three existing html based websites and migrated them into a single installation of DNN 6 as "child portals". DNN (formerly DotNetNuke) is evolving rapidly.  DNN  has been my "go to" web CMS platform for a few years, and it's getting better with every update. Here are a few takeaways. DNN Strengths: Portals allow you to host and manage multiple websites under one CMS installation MS Office style editor seems to be more intuitive for corporate clients Vast library of add-on modules (plugins) Scalability for enterprise level websites DNN Weaknesses: Native blogging engine is not as feature rich as Wordpress No single-click updates Hosting is a bit more pricey ($20/mo versus $8/mo) Skins a.k.a. themes tend to be more "corporate" versus "creative"...but