Digital Marketing by Patrick LaJuett

Doing a bit of searching this morning, and was quite surprised to not find a succinct weekly SEO checklist.  So I decided to take a few minutes to outline my approach.  Hope it helps! Monthly SEO Tasks 2019   Research: Industry, competition, target audience, target keywords. Tools: Google, Answer the Public, Word Tracker, Ubersuggest, Excel. Website Maintenance: Create backups, check for broken links, fix spelling errors. Tools: Plesk, Expression Web Weekly SEO Tasks 2019   Monitor Performance: Traffic analysis, CTR, keywords, sources, devices, demographics, funnels. Tools: Google Analytics, Google Search Console, Data Studio by Google Website Audits: Check for valid HTML structure, URLs, metatags, mobile friendliness. Tools: Screaming Frog, Google Search Console, Varvy, Siteliner, Think with Google Create Content: Create core site pages, write Blog posts Tools: Blogger, Grammarly, Expression Web, Notepad, XML sitemap Social Sharing: Spread your company mess

What Your Website Designer Will Need from You This is intended as a quick guide to help in the development of your new website. Pre-design phase: Purpose and Goals Audience and reach (Local, regional, national) Existing print collateral (PDF format) Examples of web sites you like (including competitors) Time frame and budget Domain name and registrar information (GoDaddy, Network Solutions, etc.) Hosting preference (if applicable) Design phase: Sitemap (simple outline of page hierarchy) Company logo or branding (AI, EPS, GIF, JPG, PNG, TIF format) Company contact information, addresses, phone numbers, fax numbers Text copy (MS Word, or similar word-processing format) Relevant photos or diagrams (JPG or PNG format) Social network handles (Twitter, Facebook, Google Plus, Pinterest, YouTube, LinkedIn) Post design phase: Google account email address (Analytics) Communication is the key to ensuring a successful website launch. Hopefully this helps set exp