Saturday, March 22, 2014

Logo Design Process for New Brands



The logo design process includes three main phases:

Discovery Phase:
Learning about the client's product or brand. It's important to also know the target audience.  The more you understand about the brand, the easier it is to visualize a logo concept.
Conceptualization Phase:
This is the fun part, in this phase you put "pen to paper". I like to rough in 3 different concepts for the client to choose from.

Here are the applications used:
    • Google Chrome (industry research)
    • Sketch pad (a.k.a. pencil and paper)
    • Corel Draw (vector based illustration)
    • Microsoft Outlook (email communication)
    • Google Fonts (downloadable typeface)
    • Adobe Fireworks (drop-shadows, bezels)

Refining Phase:

After determining which style the customer prefers, it's time to finalize the logo. This includes experimenting with color combinations, and minor position tweaks, letter kerning, etc.

Cost:
Typical small business logo design cost is $200-$400, this is ballpark estimate of course.

Examples:
See some of out logo design samples here: http://lajuett.com/sample-logo-design.html

Patrick LaJuett
Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy adviser.

Thursday, March 13, 2014

Covering all the bases

 We now offer full service vinyl banner design services



Here's a vinyl banner I designed to hang at a local baseball facility.  These are full-color heavy duty banners designed to be hung indoors and outdoors.

A couple more examples of banners with custom graphic designs:


Patrick LaJuett
Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy adviser.

Monday, March 3, 2014

What's On the Menu? Google Knows

Restaurant Menus Appearing in Google Search


Google search now shows menus for restaurants directly in search results pages. Some listings also include tabs for different parts of the menu and pricing.  Menus current appear in the US only.

Google Announcement on G+: https://plus.google.com/+google/posts/6oM6nXzfhJS

The menus do not appear for all restaurants. Initial tests show that the menu information does appear on the related restaurant's website (in either HTML or PDF format).

Side by side view of Google menu results, and PDF version on restaurant website


Patrick LaJuett
Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy adviser.

Popular Posts