Saturday, March 22, 2014

Logo Design Process for New Brands



The logo design process includes three main phases:

Discovery Phase:
Learning about the client's product or brand. It's important to also know the target audience.  The more you understand about the brand, the easier it is to visualize a logo concept.
Conceptualization Phase:
This is the fun part, in this phase you put "pen to paper". I like to rough in 3 different concepts for the client to choose from.

Here are the applications used:
    • Google Chrome (industry research)
    • Sketch pad (a.k.a. pencil and paper)
    • Corel Draw (vector based illustration)
    • Microsoft Outlook (email communication)
    • Google Fonts (downloadable typeface)
    • Adobe Fireworks (drop-shadows, bezels)

Refining Phase:

After determining which style the customer prefers, it's time to finalize the logo. This includes experimenting with color combinations, and minor position tweaks, letter kerning, etc.

Cost:
Typical small business logo design cost is $200-$400, this is ballpark estimate of course.

Examples:
See some of out logo design samples here: http://lajuett.com/sample-logo-design.html

Patrick LaJuett
Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy adviser.

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