Wednesday, February 26, 2014

Timely Trade Show Booth Design

 Custom Design of 20 Foot Trade Show Display
Here's a display we designed with a brief summary of our graphic design process:
  1. Discuss specs and requirements
  2. Mock-up with proper scale and dimensions
    • CorelDraw X6 64-bit
      • Create new iconized version of company logo
      • Adhere to company's color palette
      • Integrate background elements
      • Rough in text elements
  3. Generate PNG for client review
  4. Iterate, tweak and finalize
  5. Output for print 
    • Exported in sections (do to enormous size of files)
    • Reassembled in Adobe Photoshop CC
    • Save as 8-bit CMYK TIF @ 150 dpi
  6. Upload to printer via FTP
The biggest challenge was not in the design, but in the output of the large TIF file. The final output was 44K (yes thousand) pixels wide. I solved this by exporting the graphics in smaller sections, and reassembling in a layered Photoshop file.



Patrick LaJuett
Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy adviser.

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