Monday, July 29, 2013

Making the Cut - Karl Driesel's New Google Sites Website


The Brief:
  • Create a website that is easy to find via keyword search
  • Site will attract new customers and sell products

The Method:
  • Design wood grain theme using Adobe Fireworks CS3
  • Utilize Google Apps platform: Google Sites, Gmail, Google Docs
  • Implement E-Commerce: JotForm with secure PayPal backend
  • Search optimization: Keyword rich page titles and descriptions, micro-blogging gadget, XML sitemap, Webmaster Tools, Analytics.

The Result:
  • Website features custom UI which ties into the client's wood crafting theme
  • E-Commerce enables client an inexpensive method of reaching and selling to national client base
Visit the Karl Driesel Inc. website: http://www.karldrieselinc.com

Patrick LaJuett
Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy advisor.

Thursday, July 18, 2013

Summertime Logos

Here are a few summertime logos designed for clients in the Rochester, NY area.
  1. Folk Foto - Sports Photographer
    • Usage: Facebook page, photo proof watermark
    • Software: CorelDraw X6
    • Fonts: Highway Gothic
  1. American Legion Baseball Team - Hiscock Fishbaugh
    • Usage: Uniform logo
    • Software: CorelDraw X6
    • Fonts: Marketing Script
  1. ProMuscle Nutrition - Supplements, diet books and custom nutrition plans
    • Usage: Brand marketing
    • Software: CorelDraw X6
    • Fonts: Masque
  1. Team Valle - 14U Travel Baseball
    • Usage: Baseball uniform, signage
    • Software: Adobe Fireworks CS3
    • Fonts: MLB Tuscan


Patrick LaJuett
Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy advisor.

Friday, July 5, 2013

Valle Gets a Responsive WordPress E-Commerce Site

 

Responsive website design with WordPress and WooCommerce


The Brief:
  • Create an ecommerce site that is visually appealing, stable and easy to use
  • Integrate with social media

 The Method:
  • Strategy: Main function of site is to showcase and sell the Valle Training Glove line.
  • Web Design and Development: Valle wanted to be portrayed as an innovative industry leader. The overall style for the website is "sporty" and fresh.  High-end photography is key.
  • Technology: Built using WordPress CMS platform.
    • Plugins: WooCommerce, WordPress SEO, WP Smush.it
    • Theme: pk2012 Sold!
    • Widgets: MailChimp, Twitter

The Result:

The Valle Training Glove website is responsive, easy to navigate, and matches the existing brand.


Patrick LaJuett
Patrick LaJuett manages a website design agency: + LaJuett.com, where he supports clients as a Web technology consultant and search marketing strategy advisor.

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