If I had to recommend one thing regarding SEO/inbound marketing...embrace the social media tools like blogging, Twitter, Facebook, YouTube, etc.
Google is transforming the way it ranks content: http://www.wired.com/magazine/2010/02/ff_google_algorithm/
You can already get a hint at what's on the horizon with universal or blended search (Websites, video, images, local maps, and even social "mentions").
According to Google, "The ultimate goal of universal search is to break down the silos of information that exist on the web and provide the very best answer every time a user enters a query."
If a potential customer has a question...it makes sense to provide Google with your "very best answer".
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