Thursday, December 2, 2010

Take Advantage of Local Search - SEO Rochester NY: Tip #1

Wednesday, November 17, 2010

Yahoo! Clues - discover & compare search trend info http://ping.fm/b7ji8

Monday, November 8, 2010

RockMelt Browser

Web browser pioneer backs new way to surf Internet RockMelt http://ping.fm/pIHDG

From first glance, it appears to be re-skinned version of Google's Chrome.  I like the concept, the ability to adjust the browser and adapt it so that it makes common tasks easy and connected.  Beyond simple toolbars, but more like customizable task panes that integrate with third party apps.

Monday, August 2, 2010

Thursday, July 15, 2010

Local Search Glossary | Jargon Definitions and Explanations SEO

Another great resource from the GetListed.org Learning Center...
Numerous articles in the learning center will help give you a better understanding of how the local search engines work, and how to use them to promote your business effectively.

Local Search Glossary – Jargon Definitions and Explanations SEO
 
Trying to understand how the search engines work can be tough--especially if some of the terminology is new to you. We hope this alphabetized glossary helps you sort through Local Search jargon.
 
http://getlisted.org/resources/glossary.aspx

Monday, July 12, 2010

Wednesday, May 19, 2010

DotNetNuke 5

John Hendry Metal Art CMS Website launched — developed with DotNetNuke 5.

DotNetNuke is a leading open source web content management system (CMS) and application development framework for Microsoft .NET.


Learn more about our CMS Website solutions at StaminaWeb.com

Wednesday, March 10, 2010

Search Optimized Filenames: Dashes Versus Underscores

I've had many discussions with clients regarding the use of dashes versus underscores as word separators.

For example: "web_design_company.htm" VS. "web-design-company.htm". 

The question is whether or not the search engines interpret them the same way.  As it turns out, dashes may be the best way to go, at least from an SEO perspective.

Stumbled upon a relevant post from Google's Matt Cutts, here's his take on it: http://www.mattcutts.com/blog/dashes-vs-underscores/

Universal Search / Blended Search

If I had to recommend one thing regarding SEO/inbound marketing...embrace the social media tools like blogging, Twitter, Facebook, YouTube, etc.

Google is transforming the way it ranks content: http://www.wired.com/magazine/2010/02/ff_google_algorithm/

You can already get a hint at what's on the horizon with universal or blended search (Websites, video, images, local maps, and even social "mentions").

According to Google, "The ultimate goal of universal search is to break down the silos of information that exist on the web and provide the very best answer every time a user enters a query."

If a potential customer has a question...it makes sense to provide Google with your "very best answer".

Tuesday, February 9, 2010

Visual Attention Prediction Tool - Optimize Your Landing Pages

"Eye Tracking Without the Eyes" - AttentionWizard uses advanced artificial intelligence algorithms to simulate human visual processing and attention. The software instantly creates an "attention heatmap" of your Web page that predicts where someone would look during the first few seconds of their visit.

We decided to test the app by analyzing LaJuett.com.  The results were interesting, and definitely helped us evolve our site in effort to more cleary communicate with our customers.

Our Attention Wizard Test
----------
STEP 1: Analysis of original site layout
We uploaded a screen capture of our Website and received the following heatmap result in the form of a PDF.
Notice the eye tracking paths appear to zig-zag as well as bounce across the screen.  Also, the hot spots are not where we want them.  Users are focusing on less important information and not our key call-to-action elements.

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STEP 2: Modify original site UI to highlight call-to-action elements
We created a "Get Free Quote" button and placed in upper left-corner of page. Here is what the new heatmap looked like.
The eye path has been simplified, and we now see a hotspot on the new button we added.  We're still seeing hotspots on less important areas of the page.  The user's eye is being drawn to areas of rich saturated color.

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STEP 3: Mute site colors to minimize attraction to non-essential design elements
We tweaked the CSS and decreased the number of colors on the page.  DIV backgrounds we're changed from gold, red, teal to a muted light-blue.
Notice the results of the updated heatmap. The users eye is now being attracted to our call-to-action elements.  Getting better...but still a couple of areas of concern.  The negative space between our company logo and our portfolio thumbnails is a wasted focal point.  The logos below our social media icons are causing distraction.

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STEP 4: Move social bookmark link and desaturate colors on secondary logos
To further direct eye movement, we moved our ShareThis link to the empty area located to the right of our logo.  We also muted the PayPal and Volusion logos in the left-hand column.  Results below.
In Conclusion
With 4 simple steps, we were able to decrease the "busyness" of our landing page, and focus user attention on the key call-to-action elements.

AttentionWizard is definitely worth a look.  The free "Lite" account allows you to upload and generate one heatmap image per day.  They also have paid accounts which allow you to generate unlimited watermark free images maps.

Thursday, February 4, 2010

Website Grader - Measure the marketing effectiveness of your Website

Website Grader is a free seo tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective.

Tuesday, January 26, 2010

Take Advantage of Free Web 2.0 Sites

Brownbook.net is the free local business directory that anyone can edit.
Here are a few general principles that apply:
  • It’s free to use Brownbook.net to find businesses
  • It’s free to list any business in Brownbook.net
  • It’s free to update your business listing in Brownbook.net
  • Anyone can add a business, anyone can review a business, and anyone can update a business listing
  • Business owners can claim their business listing to take greater control over it
You don’t need to be registered to use Brownbook.net, but registration gives you certain benefits – mainly, faster updates and the ability to claim and promote your business listing.


Thursday, January 14, 2010

Comparison - SEO'd Websites VS, Yellow Pages Advertisements

We do not recommend abandoning your YP ads. But many businesses are saving on marketing costs by slimming down their YP presence and investing the money into a search friendly Website. Your marketing dollars can generate a much better ROI when you focus on providing relevant content that converts your visitors into customers.


That's where we come in. Our Website design and NY SEO services can help your business by creating or improving your Online presence.

View Comparison Matrix — Yellow pages ads VS. Websites with SEO

Posted using ShareThis

Wednesday, January 13, 2010

World Vision: Haiti Earthquake Relief

Haiti quake: World Vision anticipates massive needs and difficult response

Christian humanitarian agency World Vision plans to begin assessing damage and preparing a relief response today after the major earthquake that hit Haiti Tuesday. The agency has worked in Haiti for 30 years and has some 370 staff in country.

Donations of cash are needed for the response. The public can help by visiting worldvision.org or by calling 1.888.56.CHILD.

NY Biz List — Spend Locally. Save Jobs.


Help support locally run companies throughout New York State. We recognize that small businesses are the lifeblood of the NYS economy. Keeping money in our neighborhoods by shopping locally will help ensure a thriving small business community.

We accept directory listings for legitimate small businesses located and operated within New York State.

Small business owner? Submit your request for a free directory listing. All NY Biz List directory submissions are human reviewed for accuracy. Please wait 5-7 days for valid small business listings to appear in our directory.


Know a small business that would benefit from a listing on our Website? Suggest a site, and we'll do our best to add an accurate company listing.

Visit Website: http://www.nybizlist.com/

Thursday, January 7, 2010

We're a Favorite Place on Google!

LaJuett.com selected as a Favorite Place on Google!

Google launched a new feature identifying local businesses in the U.S. that have been the most sought out and researched on Google.com and Google Maps. They are calling these businesses the "Favorite Places on Google" found in over 9,000 towns and cities, in all 50 states.

We are pleased to annouce that Patrick LaJuett is one of these businesses.  Much thanks to the Google Local Business Team for awarding us this honor.



Learn more about Google Favorite Places:
http://googleblog.blogspot.com/2009/12/explore-whole-new-way-to-window-shop.html

Learn more about Patrick LaJuett Website Design & SEO:
http://www.lajuett.com/

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